{"title":"BOOK REVIEW: “ENTREPRENEURIAL MARKETING”","authors":"Kenan Mahmutović","doi":"10.46779/epj.v1i1.14","DOIUrl":null,"url":null,"abstract":"TITLE: ENTREPRENEURIAL MARKETING AUTHOR: ARNELA NANIĆ PUBLISHER: University of Bihać YEAR OF PUBLISHING: 2020. Number of pages: 194 ISBN: 978-9958-9106-4-7The existing literature in marketing has recently been enriched with a new book entitled “Entrepreneurial Marketing” by Arnela Nanić.","PeriodicalId":15611,"journal":{"name":"Journal of Economic Perspectives","volume":"13 1","pages":""},"PeriodicalIF":6.9000,"publicationDate":"2021-10-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Economic Perspectives","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.46779/epj.v1i1.14","RegionNum":1,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 0
Abstract
TITLE: ENTREPRENEURIAL MARKETING AUTHOR: ARNELA NANIĆ PUBLISHER: University of Bihać YEAR OF PUBLISHING: 2020. Number of pages: 194 ISBN: 978-9958-9106-4-7The existing literature in marketing has recently been enriched with a new book entitled “Entrepreneurial Marketing” by Arnela Nanić.
期刊介绍：
The Journal of Economic Perspectives (JEP) bridges the gap between general interest press and typical academic economics journals. It aims to publish articles that synthesize economic research, analyze public policy issues, encourage interdisciplinary thinking, and offer accessible insights into state-of-the-art economic concepts. The journal also serves to suggest future research directions, provide materials for classroom use, and address issues within the economics profession. Articles are typically solicited by editors and associate editors, and proposals for topics and authors can be directed to the journal office.
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