Digital Bible and Innovation Resistance

Abstract

ABSTRACT The current study explores various attitudes and intentions by religious people toward the use of a digital Bible to obtain religious texts. Based on a survey of 173 Korean respondents, the study found that religiosity as a subjective norm positively affects innovation resistance, while perceived usefulness and eagerness negatively affect innovation resistance. Furthermore, the subjective norm and innovation attitude positively affect the adoption of innovation. However, the intention to adopt an innovation negatively associates with a person’s resistance to innovation. As a result, innovation resistance mediates the effect of a subjective norm on the adoption of innovation.