The Power of Persuasion: Lessons in Personal Selling from the White House

Abstract

Those Presidents who historians agree have been most successful have been able to sell themselves and their programs to many different constituencies. They have recognized that effective leadership requires many of the same skills as effective personal selling. The experiences of those who have worked in the Oval Office underscore some of the simple but often forgotten lessons of personal selling, and this article catalogs some of the most important of these.