Understanding Consumer Behavior in E-shopping: A Case Study of Iraq with an overview of E-shopping in the global and Arab regions

Abstract

In the age of technology and the spread of the Internet, the diffusion, of e-shopping has increased. The Internet has made the commercial transactions faster and simplest and both the sellers and buyers get benefited by this technology. Eshopping provides a perfect example of the business revolution. Electronic Commerce has made life easier and more innovative of an individual. Consumer Behavior from e shopping differs from the spot market. The paper's goal was to review the consumer behavior in electronicshopping and analyses the factors which influence customers' behavior in e-shopping at Iraq. The research question in this paper is the way that consumers act during eshopping. Data was accumulated from the questionnaire survey by using Google Forms. The survey was prepared in the Arabic language. The data were collected in April 2017. A total of 492 respondents participated in the study. The study has shown the majority of Iraqis’ are not doing eshopping with 47%, therefore, it's clear that the tendency of e shopping is not very well known in the Iraqi economy as mostly and whole individuals, usually visit the store before e-shopping. also, It was given an overview of the e-shopping in globally and in the Arab region