{"title":"Use of celebrity in social marketing: An empirical study of the attraction phenomenon","authors":"A. Nanda, Pushpendra Khandelwal","doi":"10.5958/2231-069X.2018.00020.3","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":80241,"journal":{"name":"Training and development journal","volume":"1 1","pages":"166"},"PeriodicalIF":0.0000,"publicationDate":"2018-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Training and development journal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.5958/2231-069X.2018.00020.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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