{"title":"Omni-Channel Retailing With Consumer Preference and Carbon Emission Efforts","authors":"Chong Zhang, Mingchuan You","doi":"10.4018/ijisscm.2020100103","DOIUrl":null,"url":null,"abstract":"With the popularity of omni-channel retailing, many retailers have begun to offer customers choices to decide whether to shop online or in a physical store, considering customers preference for different channels. This paper has studied omni-channel retailing in which the retailers sell low-carbon products through online and physical channels. The research has been conducted under three different decision circumstances (i.e., physical store-leader Stackelberg model and online store-leader Stackelberg model under the decentralized decision and centralized decision). The results show that both the retailers' profit in a single channel and the total profit in two channels will decrease with the customers' preference and the effort level of emission reduction. In addition, under decentralized decision, online store-leader Stackelberg model is more beneficial to the retailers.","PeriodicalId":44506,"journal":{"name":"International Journal of Information Systems and Supply Chain Management","volume":"106 1","pages":"47-67"},"PeriodicalIF":0.9000,"publicationDate":"2020-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Information Systems and Supply Chain Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/ijisscm.2020100103","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q4","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 3
Abstract
With the popularity of omni-channel retailing, many retailers have begun to offer customers choices to decide whether to shop online or in a physical store, considering customers preference for different channels. This paper has studied omni-channel retailing in which the retailers sell low-carbon products through online and physical channels. The research has been conducted under three different decision circumstances (i.e., physical store-leader Stackelberg model and online store-leader Stackelberg model under the decentralized decision and centralized decision). The results show that both the retailers' profit in a single channel and the total profit in two channels will decrease with the customers' preference and the effort level of emission reduction. In addition, under decentralized decision, online store-leader Stackelberg model is more beneficial to the retailers.
期刊介绍：
The International Journal of Information Systems and Supply Chain Management (IJISSCM) provides a practical and comprehensive forum for exchanging novel research ideas or down-to-earth practices which bridge the latest information technology and supply chain management. IJISSCM encourages submissions on how various information systems improve supply chain management, as well as how the advancement of supply chain management tools affects the information systems growth. The aim of this journal is to bring together the expertise of people who have worked with supply chain management across the world for people in the field of information systems.
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