Concept for Enhancing the Contribution of Product Development to Organizational Resilience of Manufacturing Companies

Abstract

In times of unpredictable business environments, manufacturing companies are increasingly exposed to rising internal and external disturbances. In terms of sustainable corporate management, the resilient design of a company and its corporate functions is gaining importance. Companies are attempting to increase the resilience of their corporate functions. Crisis-resistant product development is of particular importance in this context, as innovative products offer a promising opportunity to create competitive advantages and thus secure the company's existence in the event of a crisis. Against this background, this paper presents a concept for enhancing the contribution of product development to organizational resilience of manufacturing companies. In this context, the relationship of organizational resilience to corporate strategy, the bundling of disturbances into crisis scenarios, the design features of product development, and the preventive design of product development are included.