{"title":"Feeling Luxe: A Topic Modeling × Emotion Detection Analysis of Luxury Hotel Experiences","authors":"L. Wu, Wan Yang, Y. Gao, S. Ma","doi":"10.1177/10963480221103222","DOIUrl":null,"url":null,"abstract":"As the luxury market and associated experiential consumption continues to rise, the hospitality management literature lags somewhat behind practice in examining luxury experiences. This research presents an exploratory analysis of luxury hotel experiences via the approach of topic modeling and emotion detection in online luxury hotel reviews. Results demonstrate that “people” and “product—activity & wellness” aspects of luxury hotel experiences tend to be positively associated with online review ratings. The “product—food & beverage” and “physical evidence and place” aspects may produce mixed effects on rating levels. Finally, the “process” and “price and promotion” aspects tend to be negatively associated with online review ratings. Findings further reveal that such effects function via the mediation paths of various categories of discrete emotions. These results offer enriching insight for hospitality management research and practice regarding luxury hotel experiences.","PeriodicalId":51409,"journal":{"name":"Journal of Hospitality & Tourism Research","volume":null,"pages":null},"PeriodicalIF":4.4000,"publicationDate":"2022-06-30","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Hospitality & Tourism Research","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/10963480221103222","RegionNum":3,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 2
Abstract
As the luxury market and associated experiential consumption continues to rise, the hospitality management literature lags somewhat behind practice in examining luxury experiences. This research presents an exploratory analysis of luxury hotel experiences via the approach of topic modeling and emotion detection in online luxury hotel reviews. Results demonstrate that “people” and “product—activity & wellness” aspects of luxury hotel experiences tend to be positively associated with online review ratings. The “product—food & beverage” and “physical evidence and place” aspects may produce mixed effects on rating levels. Finally, the “process” and “price and promotion” aspects tend to be negatively associated with online review ratings. Findings further reveal that such effects function via the mediation paths of various categories of discrete emotions. These results offer enriching insight for hospitality management research and practice regarding luxury hotel experiences.
期刊介绍：
The Journal of Hospitality & Tourism Research (JHTR) is an international scholarly research journal that publishes high-quality, refereed articles that advance the knowledge base of the hospitality and tourism field. JHTR focuses on original research, both conceptual and empirical, that clearly contributes to the theoretical development of our field. The word contribution is key. Simple applications of theories from other disciplines to a hospitality or tourism context are not encouraged unless the authors clearly state why this context significantly advances theory or knowledge. JHTR encourages research based on a variety of methods, qualitative and quantitative.
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