{"title":"Explaining the Popularity of Cultural Elements: Networks, Culture, and the Structural Embeddedness of High Fashion Trends","authors":"Frédéric C. Godart, C. Galunic","doi":"10.1287/orsc.2018.1234","DOIUrl":null,"url":null,"abstract":"When organizations strategically adopt cultural elements—such as a name, a color, or a style—to create their products, they make crucial choices that position them in markets vis-a-vis competitors,...","PeriodicalId":93599,"journal":{"name":"Organization science (Providence, R.I.)","volume":"66 1 1","pages":"151-168"},"PeriodicalIF":0.0000,"publicationDate":"2019-01-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"27","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Organization science (Providence, R.I.)","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1287/orsc.2018.1234","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 27
Abstract
When organizations strategically adopt cultural elements—such as a name, a color, or a style—to create their products, they make crucial choices that position them in markets vis-a-vis competitors,...
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