{"title":"THE MEDIATING ROLE OF REAL-TIME INFORMATION BETWEEN LOCATION-BASED USER-GENERATED CONTENT AND TOURIST GIFT PURCHASE INTENTION","authors":"M. Khan, H. Khan, Maya Vachkova, A. Ghouri","doi":"10.30519/AHTR.799716","DOIUrl":null,"url":null,"abstract":"The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and realtime information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention. 1 Address correspondence to Mustafa R. Khan (Ph.D. Candidate), University Pendidikan Sultan Idris, Malaysia. E-mail: mustafa.r.khan03@gmail.com","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":null,"pages":null},"PeriodicalIF":1.2000,"publicationDate":"2021-01-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Advances in Hospitality and Tourism Research-AHTR","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.30519/AHTR.799716","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 5
Abstract
The global use of Web 2.0 applications has generated enormous volumes of user content. Drawing on cognitive load theory, this study examines unexplored factors that influence gift purchase intention of tourists. The authors identify localization and realtime information for shaping tourists' gift purchase intention, which is facilitated by reduced cognitive overload. Analyzes of the study relies on a sample of 273 foreign tourists in Malaysia. A cross-sectional quantitative study is conducted using partial least square structural equation modeling. Results showed that location-based user-generated content and real-time information significantly affect gift purchase intention of tourists. Moreover, real-time information partially mediates the relationship between location-based user-generated content and gift purchase intention. 1 Address correspondence to Mustafa R. Khan (Ph.D. Candidate), University Pendidikan Sultan Idris, Malaysia. E-mail: mustafa.r.khan03@gmail.com
Web 2.0应用程序的全球使用已经产生了大量的用户内容。本研究运用认知负荷理论，探讨影响游客礼品购买意愿的未知因素。通过减少认知超载，作者确定了塑造游客礼品购买意愿的本地化和实时信息。对这项研究的分析依赖于273名在马来西亚的外国游客的样本。采用偏最小二乘结构方程模型进行了横断面定量研究。结果表明，基于位置的用户生成内容和实时信息显著影响游客的礼品购买意愿。此外，实时信息部分中介了基于位置的用户生成内容与礼品购买意愿之间的关系。写给马来西亚苏尔坦伊德里斯大学(University Pendidikan Sultan Idris) Mustafa R. Khan(博士候选人)的信件。电子邮件:mustafa.r.khan03@gmail.com
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
