Listing spare homes as tourist accommodations on applications like Airbnb has boosted consumers’ adoption of the digital sharing economy (DSE). This research paper aims to develop a variable selection methodology for factors influencing consumers’ adoption intention of DSE applications like Airbnb and UBER. The symmetrical adoption pattern (SAP) will assist industry practitioners in designing an accurate investment pattern for the available resources. The research examines feedback from travellers regarding utilized services to develop SAP. The authors adopt NCapture as a data extraction tool and NVivo 12 as a data analysis tool to develop SAP as a variable selection methodology. Sentiment, thematic, and cluster analysis methods of qualitative analysis were employed to extract 19 distinct variables of SAP out of available data and adapt it into the six constructs of the unified theory of acceptance and use of technology (UTAUT2). By identifying the ideal variable for each construct with SAP, the performed study also aims to broaden the understanding of theories linked to the UTAUT2 model.
{"title":"Symmetrical Adoption Pattern of the Digital Sharing Economy","authors":"Karan MEHTA, Chetan PANSE","doi":"10.30519/ahtr.1206637","DOIUrl":"https://doi.org/10.30519/ahtr.1206637","url":null,"abstract":"Listing spare homes as tourist accommodations on applications like Airbnb has boosted consumers’ adoption of the digital sharing economy (DSE). This research paper aims to develop a variable selection methodology for factors influencing consumers’ adoption intention of DSE applications like Airbnb and UBER. The symmetrical adoption pattern (SAP) will assist industry practitioners in designing an accurate investment pattern for the available resources. The research examines feedback from travellers regarding utilized services to develop SAP. The authors adopt NCapture as a data extraction tool and NVivo 12 as a data analysis tool to develop SAP as a variable selection methodology. Sentiment, thematic, and cluster analysis methods of qualitative analysis were employed to extract 19 distinct variables of SAP out of available data and adapt it into the six constructs of the unified theory of acceptance and use of technology (UTAUT2). By identifying the ideal variable for each construct with SAP, the performed study also aims to broaden the understanding of theories linked to the UTAUT2 model.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"10 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-08-28","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"135135459","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Managers have to endure some costs in order to develop human resources, which is one of the most significant providers of organizational performance. These costs are expenditures for human resources activities and customer dissatisfaction caused by work accidents and negative personnel behaviors. This study primarily aims to determine the expenditures made by the managers and the behavior of the employees that disturb the guests. Text mining methods is used to identify cost of human labor and employee behaviors referred to by managers' reviews, and association rules is used to find out common cost and behaviors in managers' reviews. The secondary aim of the study is to investigate the managers' intentions to employ robots to solve human-induced challenges. Contrary to the literature, managers believe that robots cannot contribute to the solution of these problems and they don’t think to work with service robots.
{"title":"Robotic Solutions for the Challenges of Human Labor: Managers Perspective","authors":"Abdullah Akgün","doi":"10.30519/ahtr.1294251","DOIUrl":"https://doi.org/10.30519/ahtr.1294251","url":null,"abstract":"Managers have to endure some costs in order to develop human resources, which is one of the most significant providers of organizational performance. These costs are expenditures for human resources activities and customer dissatisfaction caused by work accidents and negative personnel behaviors. This study primarily aims to determine the expenditures made by the managers and the behavior of the employees that disturb the guests. Text mining methods is used to identify cost of human labor and employee behaviors referred to by managers' reviews, and association rules is used to find out common cost and behaviors in managers' reviews. The secondary aim of the study is to investigate the managers' intentions to employ robots to solve human-induced challenges. Contrary to the literature, managers believe that robots cannot contribute to the solution of these problems and they don’t think to work with service robots.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"30 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-07-24","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74065880","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study examines the intention of consuming street food during independent travelers' trips based on the Theory of Planned Behavior, which is expanded with the variables of past experience and hedonism. The relationships between the variables of attitude, subjective norm, perceived behavioral control and past experience, and behavioral intention variables were examined. Moreover, moderator role of hedonism variable in the relationship between attitude and behavioral intention was tested. The study was conducted in Istanbul, and 523 of 541 questionnaires were analyzed. Partial least squares structural equation modeling (PLS-SEM) was used to test the five hypotheses proposed in research model. Results showed that attitude, subjective norm, perceived behavioral control and experience, respectively, were important factors affecting the intention of independent travelers to consume street food. However, results also indicated that hedonism does not have a moderating effect between attitude and behavioral intention. It was shown in this study that the expanded Theory of Planned Behavior can be used to explain street food consumption intention. Finally, theoretical and managerial implications of the current study were presented.
{"title":"Intention of Independent Travelers to Consume Street Foods in The Framework of Extended TPB: The Moderating Role of Hedonism","authors":"Osman Can Kurt, Yeşim Helhel","doi":"10.30519/ahtr.1129337","DOIUrl":"https://doi.org/10.30519/ahtr.1129337","url":null,"abstract":"This study examines the intention of consuming street food during independent travelers' trips based on the Theory of Planned Behavior, which is expanded with the variables of past experience and hedonism. The relationships between the variables of attitude, subjective norm, perceived behavioral control and past experience, and behavioral intention variables were examined. Moreover, moderator role of hedonism variable in the relationship between attitude and behavioral intention was tested. The study was conducted in Istanbul, and 523 of 541 questionnaires were analyzed. Partial least squares structural equation modeling (PLS-SEM) was used to test the five hypotheses proposed in research model. Results showed that attitude, subjective norm, perceived behavioral control and experience, respectively, were important factors affecting the intention of independent travelers to consume street food. However, results also indicated that hedonism does not have a moderating effect between attitude and behavioral intention. It was shown in this study that the expanded Theory of Planned Behavior can be used to explain street food consumption intention. Finally, theoretical and managerial implications of the current study were presented.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"41 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"87168343","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The aim of this systematic literature review is to analyze the existing literature on the impact of artificial intelligence (AI) on employee work outcomes in the hospitality industry context. This paper systematically reviews the association between AI and employee work outcomes through an extensive literature review of published peer-reviewed English articles. Eighteen articles have been found in 12 journals and analyzed through deductive approach. The findings were synthesized into three major themes: enablers or inhibitors of AI adoption, the type of AI-related technique, outcomes of AI adoption. Well-being, turnover intention, and job engagement were identified as the most significant and most commonly studied outcomes of AI adoption.
{"title":"The Impact of Artificial Intelligence on Hospitality Employees’ Work Outcomes","authors":"A. Ersoy, R. Ehtiyar","doi":"10.30519/ahtr.1264966","DOIUrl":"https://doi.org/10.30519/ahtr.1264966","url":null,"abstract":"The aim of this systematic literature review is to analyze the existing literature on the impact of artificial intelligence (AI) on employee work outcomes in the hospitality industry context. This paper systematically reviews the association between AI and employee work outcomes through an extensive literature review of published peer-reviewed English articles. Eighteen articles have been found in 12 journals and analyzed through deductive approach. The findings were synthesized into three major themes: enablers or inhibitors of AI adoption, the type of AI-related technique, outcomes of AI adoption. Well-being, turnover intention, and job engagement were identified as the most significant and most commonly studied outcomes of AI adoption.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"56 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-06-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77363265","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
The development of data mining has paved the way for studies that identify brand associations from user-generated content (UGC). However, the number of studies investigating destination associations with social media is limited. The aim of this study is to explore destination associations with UGC on Twitter and to show how data mining and sentiment analysis methods can be applied to destinations to elicit brand associations. In this study, 33,339 English-language tweets containing the word #Istanbul were collected over one year and analyzed using text mining (association rule analysis) and sentiment analysis. As a result of the study, a brand concept map (BCM) of what Twitter users associate with Istanbul was created and compared to other studies that measure associations using conventional methods. The main results show that users have positive associations with tourism in Istanbul. Unique and interesting associations (such as "cats") were observed compared to other previous studies that measured associations to destinations. Based on the study results, a method was proposed for measuring the image of a place brand by observing electronic word of mouth in social media.
{"title":"Assessing Destination Brand Associations on Twitter: The case of Istanbul","authors":"Cihangir Kasapoğlu, Ramazan Aksoy, Melih Başkol","doi":"10.30519/ahtr.1116172","DOIUrl":"https://doi.org/10.30519/ahtr.1116172","url":null,"abstract":"The development of data mining has paved the way for studies that identify brand associations from user-generated content (UGC). However, the number of studies investigating destination associations with social media is limited. The aim of this study is to explore destination associations with UGC on Twitter and to show how data mining and sentiment analysis methods can be applied to destinations to elicit brand associations. In this study, 33,339 English-language tweets containing the word #Istanbul were collected over one year and analyzed using text mining (association rule analysis) and sentiment analysis. As a result of the study, a brand concept map (BCM) of what Twitter users associate with Istanbul was created and compared to other studies that measure associations using conventional methods. The main results show that users have positive associations with tourism in Istanbul. Unique and interesting associations (such as \"cats\") were observed compared to other previous studies that measured associations to destinations. Based on the study results, a method was proposed for measuring the image of a place brand by observing electronic word of mouth in social media.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"3 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-04-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75941572","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
ABSTRACT Purpose: Local food buying is an essential phenomenon in tourist activity. This paper analyses tourists' intentions to buy local food by applying the theory of planned behaviour (TPB). Concerning this framework, the authors investigate the moderating effect of food neophobia. (FN). Design/Methodology/ Approach: A survey of 266 tourists was used to collect data who visited the state of Uttarakhand, India, from distinct parts of the country. The data was evaluated using SPSS 23 and AMOS 23. Findings: The findings reveal that subjective norm (SN), attitude (ATT), and perceived behaviour control (PBC) have a positive and significant influence on tourists' buying intention for local food, where both subjective norm and attitude are moderated by food neophobia on their relationship with buying intentions. Practical implications: This study provides essential information to the food business, enabling entrepreneurs or decision-makers to accurately analyse the buying intent (BI) for locally produced food that is both widely accessible and exclusive to distinct groups of buyers. Originality/value: The current research is the first attempt to comprehensively analyse tourist buying behaviour towards local food in Uttarakhand, India. This is one of the few research studies in India that has employed food neophobia as a moderator to study the effect on local food buying intention among tourists. Keywords: Food neophobia, Local food, Tourist, Buying intention, theory of planned behaviour
{"title":"LOCAL FOOD: TOURIST BUYING INTENTIONS, THEORY OF PLANNED BEHAVIOUR, AND THE MODERATING IMPACT OF FOOD NEOPHOBIA","authors":"Abhay Chamoli, Vinay Rana, Gaurav Chopra","doi":"10.30519/ahtr.1126699","DOIUrl":"https://doi.org/10.30519/ahtr.1126699","url":null,"abstract":"ABSTRACT \u0000Purpose: Local food buying is an essential phenomenon in tourist activity. This paper analyses tourists' intentions to buy local food by applying the theory of planned behaviour (TPB). Concerning this framework, the authors investigate the moderating effect of food neophobia. (FN). \u0000Design/Methodology/ Approach: A survey of 266 tourists was used to collect data who visited the state of Uttarakhand, India, from distinct parts of the country. The data was evaluated using SPSS 23 and AMOS 23. \u0000Findings: The findings reveal that subjective norm (SN), attitude (ATT), and perceived behaviour control (PBC) have a positive and significant influence on tourists' buying intention for local food, where both subjective norm and attitude are moderated by food neophobia on their relationship with buying intentions. \u0000Practical implications: This study provides essential information to the food business, enabling entrepreneurs or decision-makers to accurately analyse the buying intent (BI) for locally produced food that is both widely accessible and exclusive to distinct groups of buyers. \u0000Originality/value: The current research is the first attempt to comprehensively analyse tourist buying behaviour towards local food in Uttarakhand, India. This is one of the few research studies in India that has employed food neophobia as a moderator to study the effect on local food buying intention among tourists. \u0000 \u0000Keywords: Food neophobia, Local food, Tourist, Buying intention, theory of planned behaviour","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"62 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-03-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89517694","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response (SOR) model, the present study aims to examine how Korean film-induced effects (visual, vocal, and celebrity) influence viewers’ intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based (partial least squares) path modelling, the results revealed that film-induced effects significantly and positively influence viewers’ intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.
{"title":"Film-Induced Effects and Intention to Visit: The Intervening Role of Country Image of South Korea","authors":"Jae Ann DELA CRUZ, Jean Paolo LACAP","doi":"10.30519/ahtr.1032405","DOIUrl":"https://doi.org/10.30519/ahtr.1032405","url":null,"abstract":"In the realm of film tourism, film-induced effects have been identified to be integral factors in the formation of intentions of a viewer to visit a destination. Grounded on the stimulus-organism-response (SOR) model, the present study aims to examine how Korean film-induced effects (visual, vocal, and celebrity) influence viewers’ intention to visit South Korea. Furthermore, it investigates the intervening role of country image on the relationship between film-induced effects and intention to visit South Korea. The respondents were Filipino viewers of Korean movies and dramas, and they were selected using the river sampling technique. Using variance-based (partial least squares) path modelling, the results revealed that film-induced effects significantly and positively influence viewers’ intention to visit South Korea, and visual effect largely contributes to the formation of these intentions. Country image was also found to significantly influence intention to visit, and act as a mediator on the link between film-induced visual effect and intention to visit South Korea. The present study addresses the gap in literature as it showed the indirect role of country image on the relationship between film-induced visual effect and intention to visit South Korea.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"15 1","pages":"0"},"PeriodicalIF":0.0,"publicationDate":"2023-03-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"136131257","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
This study systematically reviewed enhanced employability and language competency in the context of international hospitality internships. A multi-method research design was applied to analyze the perceptions of student interns and industry practitioners. Research methods included a questionnaire, interviews with practitioners, and focus group meetings with students. The quantitative techniques used were importance-performance analysis (IPA) and stepwise regression analysis, and the qualitative approach used was thematic analysis. Results showed that both groups’ perceptions of employability were closely aligned, though gaps existed regarding perceptions of language competency: practitioners felt interns should improve language competency to strengthen employability; conversely, students perceived their language competency as adequate and emphasized their progress. The analysis also indicated that stress management skills and innovation capabilities significantly impacted students’ willingness to remain in the industry. Educators are advised to make joint efforts with hospitality practitioners to help students in improving language competency, communication abilities, and professional knowledge, with the aim of increasing retention rates; as for students, they are advised to partake in language practice that is more interactive and grounded in contextually-relevant content, in order to enhance their professional knowledge and competencies, and to aid them in better navigating the international workplace.
{"title":"International Internships, Language Competency, and Employability: Perceptions of and Gaps Between Students and Industry Stakeholders","authors":"T. Chen, D. Goodman, A. Morrison, M. Wang","doi":"10.30519/ahtr.1133594","DOIUrl":"https://doi.org/10.30519/ahtr.1133594","url":null,"abstract":"This study systematically reviewed enhanced employability and language competency in the context of international hospitality internships. A multi-method research design was applied to analyze the perceptions of student interns and industry practitioners. Research methods included a questionnaire, interviews with practitioners, and focus group meetings with students. The quantitative techniques used were importance-performance analysis (IPA) and stepwise regression analysis, and the qualitative approach used was thematic analysis. Results showed that both groups’ perceptions of employability were closely aligned, though gaps existed regarding perceptions of language competency: practitioners felt interns should improve language competency to strengthen employability; conversely, students perceived their language competency as adequate and emphasized their progress. The analysis also indicated that stress management skills and innovation capabilities significantly impacted students’ willingness to remain in the industry. Educators are advised to make joint efforts with hospitality practitioners to help students in improving language competency, communication abilities, and professional knowledge, with the aim of increasing retention rates; as for students, they are advised to partake in language practice that is more interactive and grounded in contextually-relevant content, in order to enhance their professional knowledge and competencies, and to aid them in better navigating the international workplace.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"5 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-02-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"89512707","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
It is of great importance for countries to increase the contribution of the tourism sector to the economy. Therefore, the authorities focus on how to increase the demand for tourism. However, the most important issue is to define the factors that influence the demand for tourism in a complex environment and this study attempts to contribute to this field. Specifically, the study examines the effects of REER (Real Effective Exchange Rate) and security conditions on tourism demand using panel data methods for 73 countries, in the tourism ranking list from UNWTO reports, over the period 2003-2018. The main results of this study show that while the effect of REER on tourism demand is negative, the security condition has a positive effect on the demand for the tourism sector. In addition to these findings which confirm the existing literature, the innovative character of the methodology – fixed-effect panel quantile regression analysis - allowed us to check whether the effects of these variables may vary in different percentiles of tourism demand. Estimation result reveals that the effect of change in REER on tourism demand increases in high percentiles. Nevertheless, the effect of the security on tourism demand decreases as percentiles increase.
{"title":"The Effect of Price and Security on Tourism Demand: Panel Quantile Regression Approach","authors":"M. K. Çeti̇n, M. S. Sekreter, M. Mert","doi":"10.30519/ahtr.1204246","DOIUrl":"https://doi.org/10.30519/ahtr.1204246","url":null,"abstract":"It is of great importance for countries to increase the contribution of the tourism sector to the economy. Therefore, the authorities focus on how to increase the demand for tourism. However, the most important issue is to define the factors that influence the demand for tourism in a complex environment and this study attempts to contribute to this field. Specifically, the study examines the effects of REER (Real Effective Exchange Rate) and security conditions on tourism demand using panel data methods for 73 countries, in the tourism ranking list from UNWTO reports, over the period 2003-2018. The main results of this study show that while the effect of REER on tourism demand is negative, the security condition has a positive effect on the demand for the tourism sector. In addition to these findings which confirm the existing literature, the innovative character of the methodology – fixed-effect panel quantile regression analysis - allowed us to check whether the effects of these variables may vary in different percentiles of tourism demand. Estimation result reveals that the effect of change in REER on tourism demand increases in high percentiles. Nevertheless, the effect of the security on tourism demand decreases as percentiles increase.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"18 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-01-10","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"82383815","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Zuhal ÇİLİNGİR ÜK, Y. Gültekin, Cansu Köksal, Seden Doğan
Study participants evaluated the use of robots in general, and specifically the use of humanoid robots for 36 different job positions in accommodation establishments in Turkey. This exploratory study aimed to determine the positions in which it will be easier to adopt the use of robots in accommodation businesses. It also examined the role of the participant's gender and age regarding the potential use of robots. An online survey was used to collect data, and the data was obtained from 407 participants. Contrary to the theory of anthropomorphism, but consistent with the Uncanny Valley and social comparison theories, the results of the study showed that the participants were adamant that it was not appropriate to use robots for 25 of the job positions out of 36. Humanoid robots were considered appropriate for positions that provide cleaning services, perform takeaway and delivery services, or where customers do not interact one-on-one during their stay. It was concluded that young people evaluated the use of robots in the sector more positively than older people. Similarly, women tended to make more positive evaluations than men. The original value of this research is based on the lack of studies evaluating the potential of using robots for positions in accommodation establishments.
{"title":"RESEARCH TO DETERMINE THE POTENTIAL USE OF HUMANOID (ANTHROPOMORPHIC) ROBOTS IN ACCOMMODATION FACILITIES","authors":"Zuhal ÇİLİNGİR ÜK, Y. Gültekin, Cansu Köksal, Seden Doğan","doi":"10.30519/ahtr.1152536","DOIUrl":"https://doi.org/10.30519/ahtr.1152536","url":null,"abstract":"Study participants evaluated the use of robots in general, and specifically the use of humanoid robots for 36 different job positions in accommodation establishments in Turkey. This exploratory study aimed to determine the positions in which it will be easier to adopt the use of robots in accommodation businesses. It also examined the role of the participant's gender and age regarding the potential use of robots. An online survey was used to collect data, and the data was obtained from 407 participants. Contrary to the theory of anthropomorphism, but consistent with the Uncanny Valley and social comparison theories, the results of the study showed that the participants were adamant that it was not appropriate to use robots for 25 of the job positions out of 36. Humanoid robots were considered appropriate for positions that provide cleaning services, perform takeaway and delivery services, or where customers do not interact one-on-one during their stay. It was concluded that young people evaluated the use of robots in the sector more positively than older people. Similarly, women tended to make more positive evaluations than men. The original value of this research is based on the lack of studies evaluating the potential of using robots for positions in accommodation establishments.","PeriodicalId":42370,"journal":{"name":"Advances in Hospitality and Tourism Research-AHTR","volume":"128 1","pages":""},"PeriodicalIF":1.7,"publicationDate":"2023-01-04","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"74538630","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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