A new algorithmic imaginary

Abstract

The algorithmic imaginary as a theoretical concept has received increasing attention in recent years as it aims at users’ appropriation of algorithmic processes operating in opacity. But the concept originally only starts from the users’ point of view, while the processes on the platforms’ side are largely left out. In contrast, this paper argues that what is true for users is also valid for algorithmic processes and the designers behind. On the one hand, the algorithm imagines users’ future behavior via machine learning, which is supposed to predict all their future actions. On the other hand, the designers anticipate different actions that could potentially performed by users with every new implementation of features such as social media feeds. In order to bring into view this permanently reciprocal interplay coupled to the imaginary, in which not only the users are involved, I will argue for a more comprehensive and theoretically precise algorithmic imaginary referring to the theory of Cornelius Castoriadis. In such a perspective, an important contribution can be formulated for a theory of social media platforms that goes beyond praxeocentrism or structural determinism.