Digital Marketing and Sublimation User Satisfaction, Piura - Perú

George David Núñez Morante, Román Junior Balvin Azaña, Flores Zafra David
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Abstract

The objective of this study was to determine the relationship between digital marketing and the satisfaction of sublimation users in the department of Piura - Peru. For this purpose, a basic type of research was improved, with a non-experimental design, with a correlational scope, and cross-sectional. Users of the Piura sublimation service who will be between 18 and 65 years of age will be left as a population. Likewise, the sample was considered based on the statistical calculation, resulting in 384 respondents. The technique applied was the survey, and the research instrument was complemented with two questionnaires based on the Likert scale, whose collected data was processed using the SPSS software. The results that were achieved proved that there is a relationship between the variables studied. Finally, to reach this conclusion, the non-parametric test of Spearman's Rho was obtained with a p-value equal to 0.000 and a level of connections of 0.839. Finally, the conclusions obtained in the investigation indicate that there is a high positive confirmation between the variables digital marketing and satisfaction of sublimation users in the department of Piura, this indicates that digital marketing offers tools and strategies that are useful to increase user satisfaction, and, therefore, have loyal customers, thus showing better results for the organization.
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数字营销和升华用户满意度,Piura - Perú
本研究的目的是确定数字营销和升华用户在Piura -秘鲁部门的满意度之间的关系。为此,改进了一种基本类型的研究,采用非实验设计,具有相关范围和横断面。Piura升华服务的用户年龄在18岁到65岁之间。同样,根据统计计算考虑样本,得到384名受访者。所采用的方法是问卷调查,研究工具辅以两份基于李克特量表的问卷,收集的数据使用SPSS软件进行处理。所得结果证明所研究的变量之间存在一定的关系。最后,为了得出这个结论,我们得到了Spearman's Rho的非参数检验,p值为0.000,连接水平为0.839。最后,调查得出的结论表明,Piura部门的数字营销变量与升华用户满意度之间存在高度的正确认,这表明数字营销提供了有助于提高用户满意度的工具和策略,从而拥有忠诚的客户,从而为组织显示更好的结果。
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