{"title":"Pennsylvania Women's Campaign Communication","authors":"Stephanie Greco Larson","doi":"10.15367/com.v10i1.526","DOIUrl":null,"url":null,"abstract":"This paper examines campaign communication of women who ran for the Pennsylvania State Assembly in 1996. The statements made in their campaign brochures were content analyzed to see if messages in thiis medium were similar to those identified in the literature about female candidates' television advertising. Specifically the issues, traits, and attacks mentioned in the brochures were examined. Differences between incumbents and challengers, winners and losers, and Democrats, Republicans, and Independents were also examined.","PeriodicalId":46038,"journal":{"name":"COMMONWEALTH & COMPARATIVE POLITICS","volume":"98 1","pages":""},"PeriodicalIF":0.6000,"publicationDate":"2022-10-20","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"COMMONWEALTH & COMPARATIVE POLITICS","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.15367/com.v10i1.526","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"POLITICAL SCIENCE","Score":null,"Total":0}
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Abstract
This paper examines campaign communication of women who ran for the Pennsylvania State Assembly in 1996. The statements made in their campaign brochures were content analyzed to see if messages in thiis medium were similar to those identified in the literature about female candidates' television advertising. Specifically the issues, traits, and attacks mentioned in the brochures were examined. Differences between incumbents and challengers, winners and losers, and Democrats, Republicans, and Independents were also examined.
期刊介绍：
Long established as the leading publication in its field, the journal of Commonwealth and Comparative Politics contains scholarly articles which both report original research on the politics of Commonwealth countries and relate their findings to issues of general significance for students of comparative politics. The journal also publishes work on the politics of other states where such work is of interest for comparative politics generally or where it enables comparisons to be made with Commonwealth countries.
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