Applied Business Research – Why It Matters

Abstract

This paper and this special edition focus on issues associated with the importance of applied business research and the problems that need to be addressed in a business world that is struggling to deal with the forces of change. The challenges that leaders and organizations are facing to compete, survive, and flourish in the global marketplace have caused the redefining of the relationship between organizations and their employees. Clearly, the indicators for the modern organization suggest that academic scholars and business practitioners need to reevaluate the assumptions that have historically influenced business decisions. Applied business research will help to address the issues that business leaders must resolve to meet the demands of a constantly evolving business world.