Estimating The Engel-Kallat-Balackwell Measurement Consumer Behavior Model for Organic Food Products

Dr. I Narsis
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Abstract

Purpose The study analyses consumer purchasing behavior using the Engel-Kallat-Balackwell model, focusing on organic food products.Objective:This research paper's main objective is to understand customer purchasing behaviours for organic food items utilizing a five-stage procedure created by Engel-Kallat-Balackwell. Methodology: This confirmatory study to measure the five stage of consumer behavior developed by Engel-Kallat-Balackwell. This study conducted among 182 respondents who are living in Tiruchy Urban area. Data Analysis: The collected primary data finally entered for analysis using statistical software SPSS 20. The frequency distribution table used to know the position of respondents participated in the study. The confirmatory analysis has done to know the influence of each stage of consumer behavior process to the next. Findings: It is found that awareness of organic food makes the consumer go further to gather more information about it and gathering further Information about organic food has positive effect consumer's evaluation process.
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有机食品的Engel-Kallat-Balackwell计量消费者行为模型估算
本研究采用Engel-Kallat-Balackwell模型分析消费者的购买行为,并以有机食品为研究对象。目的:本研究论文的主要目的是利用恩格尔-卡拉特-巴拉克威尔创建的五阶段程序来了解客户购买有机食品的行为。方法:本验证性研究旨在测量恩格尔-卡拉特-巴拉克威尔提出的消费者行为的五个阶段。本研究对居住在蒂鲁希市区的182名受访者进行了调查。数据分析:最终将收集到的原始数据输入SPSS 20统计软件进行分析。频率分布表用于了解受访者参与研究的位置。通过验证性分析,了解消费者行为过程的每一阶段对下一阶段的影响。研究发现:消费者对有机食品的认知使消费者进一步收集有关有机食品的信息,而收集有关有机食品的信息对消费者的评价过程有积极影响。
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