Trends in the development of wine tourism in the South-East Region of Bulgaria

Veselina Atanasova
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Abstract

The development of wine tourism in our country is determined by changes in public values and personal interests. In the Southeastern region of Bulgaria, the tourist offer of wine tourism is quite diverse, wine cellars provide modern conditions for tourism in the region, some offer hotel accommodation, others only tastings and the opportunity to buy wine. There are modern vineyards with wine cellars and typical branded wine products. The article attempts to analyze the current conditions for wine tourism in the region and concludes that there is an interesting wine and wine tourist resource, which approaches the necessary critical amount for the formation of full-fledged wine tours.
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在葡萄酒旅游的发展趋势在保加利亚东南地区
我国葡萄酒旅游的发展是由公众价值观和个人利益的变化所决定的。在保加利亚东南部地区,葡萄酒旅游的游客提供相当多样化,酒窖为该地区的旅游提供现代条件,有些提供酒店住宿,有些只提供品酒和购买葡萄酒的机会。这里有现代化的葡萄园,有酒窖和典型的品牌葡萄酒产品。本文试图对该地区葡萄酒旅游的现状进行分析,并得出结论,该地区有一个有趣的葡萄酒和葡萄酒旅游资源,接近形成成熟的葡萄酒旅游所必需的临界值。
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