Who are professional politicians talking to? The making of Members of the European Parliament’s audiences on Twitter and Facebook

IF 0.4 Q4 COMMUNICATION Journal of Applied Journalism & Media Studies Pub Date : 2020-06-01 DOI:10.1386/ajms_00018_1
S. Roginsky
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引用次数: 1

Abstract

This article looks at the representations that politicians develop depending on the audiences they believe they are reaching through social media platforms. The objective is twofold: to analyse these representations, and to understand how such representations are constructed. Based on a longitudinal study over a period of five years on the use of digital platforms by Members of the European Parliament (MEPs), the article highlights how the representations of audiences are related to the types of use that politicians make of these platforms. It also considers the representations of the audiences as they are built up by the followers of politicians themselves. Finally, the analysis of audiences’ representations highlights that those following MEPs on social media have a keen interest and awareness of (European) politics, calling into question the promotional discourses that tend to present the average citizen as the main audience of politicians on those platforms.
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职业政客在跟谁说话?欧洲议会议员在Twitter和Facebook上的受众
本文着眼于政治家根据他们认为他们通过社交媒体平台接触到的受众而发展的表征。目标是双重的:分析这些表征,并理解这些表征是如何构建的。基于对欧洲议会议员(MEPs)使用数字平台的五年纵向研究,这篇文章强调了受众的表现与政治家对这些平台的使用类型之间的关系。它还考虑了观众的代表,因为他们是由政治家自己的追随者建立起来的。最后,对受众表征的分析强调,那些在社交媒体上关注欧洲议会议员的人对(欧洲)政治有着浓厚的兴趣和意识,这对那些倾向于将普通公民作为这些平台上政治家的主要受众的宣传话语提出了质疑。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
1.70
自引率
0.00%
发文量
20
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