Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making

Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder
{"title":"Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making","authors":"Julia Wilfling, G. Havenith, Margherita Raccuglia, S. Hodder","doi":"10.1080/17543266.2022.2154396","DOIUrl":null,"url":null,"abstract":"ABSTRACT The lack of sensorial input in the e-commerce domain impairs consumers’ online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the ‘feel’ of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an in-person shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.","PeriodicalId":39443,"journal":{"name":"International Journal of Fashion Design, Technology and Education","volume":null,"pages":null},"PeriodicalIF":1.9000,"publicationDate":"2022-12-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Fashion Design, Technology and Education","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/17543266.2022.2154396","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 0

Abstract

ABSTRACT The lack of sensorial input in the e-commerce domain impairs consumers’ online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the ‘feel’ of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an in-person shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.
查看原文
分享 分享
微信好友 朋友圈 QQ好友 复制链接
本刊更多论文
你能看到感觉吗?服装电子商务中缺乏触觉提示会影响消费者的决策
电子商务领域感官输入的缺乏影响了消费者的在线服装购买。因此,识别可能的补偿性线索,以一种增强的方式呈现服装的“感觉”是很重要的。本研究探讨织物的触感的视觉诠释与实际触感的关系。通过在线问卷(第一部分)模拟网上购物体验,对七种面料样品的触觉纺织品属性进行量化。另外,对邮寄给参与者的样品进行物理评估(第二部分),模拟亲身购物体验。第一部分和第二部分各有20名参与者。性别间无显著差异。单纯视觉组与视觉-触觉组的比较显示,单纯视觉组的触觉属性变异性更大,得分更低。特别是织物表面结构相关的触觉属性无法通过视觉传达,需要触觉感官输入来评估。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
求助全文
约1分钟内获得全文 去求助
来源期刊
International Journal of Fashion Design, Technology and Education
International Journal of Fashion Design, Technology and Education Arts and Humanities-Visual Arts and Performing Arts
CiteScore
3.10
自引率
0.00%
发文量
36
期刊最新文献
Enabling self-service technology (SST) using an intelligent chatbot to advance the online apparel co-design process Combination of 3D printing and knitting: the loop stitch design and its effects on tensile strength and elongation at break Exploring design and technological aspects of digital fashion: a systematic review of recent innovations Consumer coping via fashion shopping during the COVID-19 pandemic: a Stimulus-Organism-Response (SOR) approach Scarcity effect in collaborative fashion consumption via the C2C online platform: moderating effect of consumer price sensitivity and gender
×
引用
GB/T 7714-2015
复制
MLA
复制
APA
复制
导出至
BibTeX EndNote RefMan NoteFirst NoteExpress
×
×
提示
您的信息不完整,为了账户安全,请先补充。
现在去补充
×
提示
您因"违规操作"
具体请查看互助需知
我知道了
×
提示
现在去查看 取消
×
提示
确定
0
微信
客服QQ
Book学术公众号 扫码关注我们
反馈
×
意见反馈
请填写您的意见或建议
请填写您的手机或邮箱
已复制链接
已复制链接
快去分享给好友吧!
我知道了
×
扫码分享
扫码分享
Book学术官方微信
Book学术文献互助
Book学术文献互助群
群 号:481959085
Book学术
文献互助 智能选刊 最新文献 互助须知 联系我们:info@booksci.cn
Book学术提供免费学术资源搜索服务,方便国内外学者检索中英文文献。致力于提供最便捷和优质的服务体验。
Copyright © 2023 Book学术 All rights reserved.
ghs 京公网安备 11010802042870号 京ICP备2023020795号-1