Consumers Trust, Privacy and Security Issues on Mobile Commerce Websites

Abstract

The proliferation of mobile devices and the increased adoption of the internet across the globe has led to the rise of m-commerce. reports highlight that in spite of the different advancements in the technology, trust in the platform is still a significant hindrance to its adoption. Consequently, the current study seeks to identify privacy and security issues affecting m-commerce users of three shopping sites: Amazon, Alibaba and eBay. The aim here is to develop recommendations that mitigate these challenges. The expected output of the study is an anticipation for insights regarding user perspectives on trust in m-commerce and as a result, contribute to existent knowledge in the area benefitting regulatory bodies and online vendors.