Research on the Influence of Modern Consumer Psychology on Packaging Design Based on Image Analysis

Abstract

In the highly competitive modern commodity economy society, the multidimensional and difference of people's consumption psychology determines that commodity packaging must have multidimensional emotional demands in order to attract specific consumer groups to produce expected purchase behavior. Packaging design should improve itself effectively under the influence of modern consumer psychology, and use its own advantages to guide modern more reasonable and healthy consumer psychology, and finally realize the faster and more effective development of packaging design under the influence of modern consumer psychology. As a new era of packaging design staff, should actively strengthen the study of modern human consumption psychology, combined with their own learning, and then can better promote the overall level of packaging design. Packaging design should not only adhere to the previous design concept, but also integrate the elements of progress of the times at any time, at the same time, combined with the psychological factors of modern consumers, show the different psychological needs of consumers. Therefore, based on the image analysis method, this paper deeply explores the influence of consumer psychology on packaging design.