Pengaruh Kualitas Produk, Harga dan Pelayanan Terhadap Loyalitas Pelanggan Mie Instan dengan Mediasi Kepuasan Pelanggan

Jennifer Jennifer, Nasar Buntu Laulita
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Abstract

In today's business world, business is growing rapidly to enter the international world from year to year. In doing business, the thing that is always the center of attention of business people is the loyalty of customers in buying products that are traded. In the following article there are several discussants related to matters that affect customer loyalty in customer satisfaction. Some of these variables include product quality, price and service. The following research uses a quantitative method, the sample of this study is the Millennial generation in Batam City, with a total sample of 271 data collected via Google Forms and data processing using SmartPLS 3.2.9 software. The following research findings indicate that product quality, price and service have a positive and significant effect on customer satisfaction. Test data shows that product quality and service have a significant positive effect on customer loyalty, while price and customer satisfaction have no positive effect on customer loyalty.
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产品质量、价格和服务对即时面膜忠诚度的影响与客户满意度的调解
在当今的商业世界中,商业正在快速增长,每年都在进入国际世界。在做生意的过程中,商人们关注的焦点始终是顾客在购买交易产品时的忠诚度。在接下来的文章中,有几位讨论者讨论了影响顾客满意度中顾客忠诚度的问题。这些变量包括产品质量、价格和服务。下面的研究采用了定量的方法,本研究的样本是巴淡市的千禧一代,通过Google Forms收集了271个数据,使用SmartPLS 3.2.9软件进行数据处理。以下研究结果表明,产品质量、价格和服务对顾客满意度有显著的正向影响。检验数据显示,产品质量和服务对顾客忠诚有显著的正向影响,而价格和顾客满意对顾客忠诚没有正向影响。
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