{"title":"Pharmacy and the Pharmaceutical Industry: Healing the Rift–A Hospital Pharmacy Perspective","authors":"Andrew L. Wilson","doi":"10.3109/J058V18N02_06","DOIUrl":null,"url":null,"abstract":"SUMMARYThe independent nature of hospital pharmacy practice makes the pharmacist a potent industry adversary in drug use. The rift between hospital pharmacists and the pharmaceutical industry may be smaller than in other areas of pharmacy due to the data-driven, guideline-based nature of care, which limits the influence of marketing activities. The tension between the pharmaceutical industry and hospital pharmacy resulting from this independence is a key component of the hospital pharmacist's professional ethic. To seek a full reconciliation between industry and hospital pharmacists might be productive for industry, but it would certainly have long-term negative consequences for pharmacy and pharmacists.","PeriodicalId":16734,"journal":{"name":"Journal of Pharmaceutical Marketing & Management","volume":"35 1","pages":"55-61"},"PeriodicalIF":0.0000,"publicationDate":"2007-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Pharmaceutical Marketing & Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.3109/J058V18N02_06","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
SUMMARYThe independent nature of hospital pharmacy practice makes the pharmacist a potent industry adversary in drug use. The rift between hospital pharmacists and the pharmaceutical industry may be smaller than in other areas of pharmacy due to the data-driven, guideline-based nature of care, which limits the influence of marketing activities. The tension between the pharmaceutical industry and hospital pharmacy resulting from this independence is a key component of the hospital pharmacist's professional ethic. To seek a full reconciliation between industry and hospital pharmacists might be productive for industry, but it would certainly have long-term negative consequences for pharmacy and pharmacists.