Evitable Virgin Tourism Ecosystem a Paradigm Shift for Sustainable Tourism Venture Nurturing in India

Abstract

In recent decades we can see around the venture that the things are transforming like never before due to technological advancement, paradigm shift in economy and political influences. It has been also observed in two decades that there is a major paradigm shift in adventure seekers taste and preferences. The companies who are continuously monitoring and focusing on these issues are much more strategically successful than the rest. There is an intense competition in the market and every company wants to fill the vacuum of the market by providing desired tourism services and services to the adventure seekers. In current market scenario, the studies show that adventure seekers are now health and environment conscious. Perhaps this is the reason, that the concept of tourism services and virgin tourism are taking place slowly and steadily in the market. It can be also as a paradigm shift for those companies, who believe in innovation and redesigning their tourism services and services in ecological manner. It is a perfect time for those entrepreneurs who want to come and be a part of this evitable tourism market. The purpose of this research paper is to aim in general to understand the opportunities for touripreneures in the transforming scenario of market paradigm shift. The study is based on available literature, various facts and figures, on this issue. It tries to bring an objectivity based study which can be applied in current global market scenario. The study is conceptual in nature and validates its findings with the sub-structure of a proposed model.