{"title":"Multi-Agent Negotiation Paradigm for Agent Selection in B2C E-Commerce","authors":"B. Mazumdar, Swati Basak, Neelam Modanwal","doi":"10.4018/jats.2011040103","DOIUrl":null,"url":null,"abstract":"Multi agent system MAS model has been extensively used in the different tasks of E-Commerce such as customer relation management CRM, negotiation and brokering. The objective of this paper is to evaluate a seller agent's various cognitive parameters like capability, trust, and desire. After selecting a best seller agent from ordering queue, it applies negotiation strategies to find the most profitable proposal for both buyer and seller. This mechanism belongs to a semi cooperative negotiation type, and selecting a seller and buyer agent pair using mental and cognitive parameters. This work provides a logical cognitive model, logical negotiation model between buyer agent and selected seller agent.","PeriodicalId":93648,"journal":{"name":"International journal of agent technologies and systems","volume":"38 1","pages":"33-52"},"PeriodicalIF":0.0000,"publicationDate":"2011-04-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International journal of agent technologies and systems","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.4018/jats.2011040103","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 6
Abstract
Multi agent system MAS model has been extensively used in the different tasks of E-Commerce such as customer relation management CRM, negotiation and brokering. The objective of this paper is to evaluate a seller agent's various cognitive parameters like capability, trust, and desire. After selecting a best seller agent from ordering queue, it applies negotiation strategies to find the most profitable proposal for both buyer and seller. This mechanism belongs to a semi cooperative negotiation type, and selecting a seller and buyer agent pair using mental and cognitive parameters. This work provides a logical cognitive model, logical negotiation model between buyer agent and selected seller agent.
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