YouTube as Digital Media Platform for Udayana University Students

R. Ginting, F. Samosir, Majidah, Putu Melati Widya Putri
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引用次数: 0

Abstract

Viewers can watch videos produced by media actors on YouTube, a well-known video-sharing platform. It requires searching methods because the volume of content is likewise growing. This study aimed to learn how Udayana University students could retrieve information via YouTube. A quantitative approach through a survey is the research method used. The study's object and population comprised 100 (one hundred) students from 13 (thirteen) distinct departments at Udayana University. Based on the study's results, most students access YouTube for entertainment. Students of Udayana University frequently watch YouTube videos. YouTube information search method does a decent job of choosing videos relevant to video recommendations (79%) but does an inadequate job of using the watch later function (55%).  
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YouTube为乌达亚那大学学生提供数位媒体平台
观众可以在知名视频分享平台YouTube上观看媒体演员制作的视频。它需要搜索方法,因为内容的数量也在增长。本研究旨在了解乌达亚那大学的学生如何通过YouTube检索信息。通过调查的定量方法是使用的研究方法。这项研究的对象和人群包括来自乌达亚那大学13个不同系的100名学生。根据研究结果,大多数学生访问YouTube是为了娱乐。乌达亚那大学的学生经常看YouTube视频。YouTube信息搜索方法在选择与视频推荐相关的视频方面做得不错(79%),但在使用稍后观看功能方面做得不够(55%)。
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审稿时长
4 weeks
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