ПОП-ИНДУСТРИЯ КАК ОДНА ИЗ ВЕДУЩИХ ОТРАСЛЕЙ ИНДУСТРИИ РАЗВЛЕЧЕНИЙ

Abstract

Current article considers pop industry as one of the leading branches of entertainment industry. Here are brought the evidences of the fact that pop industry appears to be a complex synthetic art form including, apart from musical components, also elements of cinema, light and scene design, choreography, social psychology, marketing and business. The main reason for this synthesis, in our opinion, lies in the need of the industry to maintain the demand of their customers, as well as to increase their own incomes. Due to the rapid pace of development in the modern world (unlike in previous periods), the demands of society are developing at the same phenomenal speed. Satisfying the needs and desires of customers is one of the chief executives of marketing, which is often, consciously or unintentionally, one of the main assistants in the world of pop industry.