Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.184
T. Antadze, M. Turava
Lasha Bughadze's «Bolo Zari» (The Last Bell) is a book about the lost generation who has neither a present nor a valuable future, where they would be able to realize themselves, where they would become citizens who determine the pulse of country, city or street life. This is a generation that has grown up in poverty, war, fear and sadness, who is confused and does not know how to get out of there, how to escape. This foggy misunderstanding puts their life a fatal sign. One of the first writer’s works is dedicated to all those teenagers who go through an extremely sad and at the same time exciting path in the process of searching for themselves. We see the author's observation in a hint of comedy that reaches the point of absurdity, we laugh not only at the characters and behaviors of the book, but also at ourselves which we found in them. The relationship of the young people depicted in the novel is devoid of feelings, empty and funny, because they have to think about small things, things that actually do not give them anything. Despite the grotesque, the book accurately conveys the reality in which not only the writer, but also his entire generation had to live. The devaluation of values, the new world, with its unconventional approaches, determines the tragedy of their lives. The feelings caused by reading «Bolo Zari» (The Last Bell) are also multifarious, at the same time it is full of: sadness and irony, grotesque and tragedy.
{"title":"POSTMODERNIST PERSPECTIVE IN «THE LAST BELL» OF LASHA BUGHADZE","authors":"T. Antadze, M. Turava","doi":"10.56032/2523-4684.2022.4.4.184","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.184","url":null,"abstract":"Lasha Bughadze's «Bolo Zari» (The Last Bell) is a book about the lost generation who has neither a present nor a valuable future, where they would be able to realize themselves, where they would become citizens who determine the pulse of country, city or street life. This is a generation that has grown up in poverty, war, fear and sadness, who is confused and does not know how to get out of there, how to escape. This foggy misunderstanding puts their life a fatal sign. One of the first writer’s works is dedicated to all those teenagers who go through an extremely sad and at the same time exciting path in the process of searching for themselves. We see the author's observation in a hint of comedy that reaches the point of absurdity, we laugh not only at the characters and behaviors of the book, but also at ourselves which we found in them. The relationship of the young people depicted in the novel is devoid of feelings, empty and funny, because they have to think about small things, things that actually do not give them anything. Despite the grotesque, the book accurately conveys the reality in which not only the writer, but also his entire generation had to live. The devaluation of values, the new world, with its unconventional approaches, determines the tragedy of their lives. The feelings caused by reading «Bolo Zari» (The Last Bell) are also multifarious, at the same time it is full of: sadness and irony, grotesque and tragedy.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"28 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"75228380","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.27
A. Nurpeisova
In preparing this topic, the author reveals the problem of working on an artistic image, touches on those moments that cause difficulties for students. The study of works by the methodology helps to strengthen and enrich the understanding of a number of issues that arise before the teacher in the process of studying the work with the teaching staff, to give examples of analysis, observations from their own practice.
{"title":"WORKING ON AN ARTISTIC IMAGE IN A PIANO CLASS WITH STUDENTS OF A CHOREOGRAPHIC SCHOOL","authors":"A. Nurpeisova","doi":"10.56032/2523-4684.2022.4.4.27","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.27","url":null,"abstract":"In preparing this topic, the author reveals the problem of working on an artistic image, touches on those moments that cause difficulties for students. The study of works by the methodology helps to strengthen and enrich the understanding of a number of issues that arise before the teacher in the process of studying the work with the teaching staff, to give examples of analysis, observations from their own practice.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"24 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"76547255","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.5
A. Turgali
The article discusses some differences in the educational process of the Almaty Choreographic School named after A.V. Seleznev and the Kazakh National Academy of Choreography in the capital, which today provides choreographic education in Kazakhstan. At the same time, it was emphasized that stage experience plays an important role in the preparation of a ballet dancer. Today, due to the high requirements for theater artists, the level of training of school graduates should also be high. In this regard, the efforts of the pedagogical community are developing pedagogical methods by introducing new directions of choreography while preserving the advanced traditions of a unique educational institution. The article tells about the international festival "Orleu", which has been held by the Almaty Choreographic School named after A.V. Seleznev for about 20 years and about the festival at the international level "Temps Lie", which has been held by the Kazakh National Academy of Choreography since 2018. Through these festivals, ballet dancers of the younger generation receive a ticket to the big stage. Characteristics of the school by analyzing the example of one movement.
{"title":"FEATURES OF THE EDUCATIONAL PROCESS OF CHOREOGRAPHIC SCHOOLS IN KAZAKHSTAN","authors":"A. Turgali","doi":"10.56032/2523-4684.2022.4.4.5","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.5","url":null,"abstract":"The article discusses some differences in the educational process of the Almaty Choreographic School named after A.V. Seleznev and the Kazakh National Academy of Choreography in the capital, which today provides choreographic education in Kazakhstan. At the same time, it was emphasized that stage experience plays an important role in the preparation of a ballet dancer. Today, due to the high requirements for theater artists, the level of training of school graduates should also be high. In this regard, the efforts of the pedagogical community are developing pedagogical methods by introducing new directions of choreography while preserving the advanced traditions of a unique educational institution. The article tells about the international festival \"Orleu\", which has been held by the Almaty Choreographic School named after A.V. Seleznev for about 20 years and about the festival at the international level \"Temps Lie\", which has been held by the Kazakh National Academy of Choreography since 2018. Through these festivals, ballet dancers of the younger generation receive a ticket to the big stage. Characteristics of the school by analyzing the example of one movement.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"95 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77222203","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.15
A. Tani
The article considers the ballet "The Call of the Steppe" as an actual phenomenon of the national ballet. The author introduces it into the context of other ballet productions of the State Opera and Ballet Theater "Astana Opera", and also identifies characteristic trends in the development of ballet in Kazakhstan over the last decade of the XXI century, in particular, the drama of the "patchwork format".
{"title":"THE NATIONAL NATURE OF THE IMAGES OF THE BALLET «THE CALL OF THE STEPPE»","authors":"A. Tani","doi":"10.56032/2523-4684.2022.4.4.15","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.15","url":null,"abstract":"The article considers the ballet \"The Call of the Steppe\" as an actual phenomenon of the national ballet. The author introduces it into the context of other ballet productions of the State Opera and Ballet Theater \"Astana Opera\", and also identifies characteristic trends in the development of ballet in Kazakhstan over the last decade of the XXI century, in particular, the drama of the \"patchwork format\".","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"134 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"85495734","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.126
K. Kudabaeva
The article deals with the issues of active teaching methods that contribute to increasing the intellectual activity of students. The proposed elements of the lessons will help to develop motivation for learning, learn to independently acquire knowledge, increase interest in the subject.
{"title":"APPLICATION OF ACTIVE METHODS AT THE LESSONS OF RUSSIAN LANGUAGE AND LITERATURE","authors":"K. Kudabaeva","doi":"10.56032/2523-4684.2022.4.4.126","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.126","url":null,"abstract":"The article deals with the issues of active teaching methods that contribute to increasing the intellectual activity of students. The proposed elements of the lessons will help to develop motivation for learning, learn to independently acquire knowledge, increase interest in the subject.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"20 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73660653","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.195
K. Kveliashvili, N. Kutsia
Georgian postmodernist miniature is an important artistic space of the latest Georgian writing (alongside the novel, short story, novel, sketch and other prose (as well as poetic) narratives. Miniature as a literary genre has a long history in Georgia (although, at the same time, much shorter than other genres). As indicated in the anthology published at the beginning of the nineties of the last century, Vazha-Pshavela's short prose works are considered to be the first samples of miniatures. The genre was raised to a special height by modernist authors – Niko Lortkifanidze and Sandro Tsirekidze. Also, Terenti Granelli, Konstantine Gamsakhurdia, Titsian Tabidze, Paolo Yashvili created some excellent examples. In the transition period between modernism and postmodernism, artistic texts of Guram Rcheulishvili, Rezo Inanishvili, Nodar Dumbadze, as well as Givi Margvelashvili, an excellent German-speaking Georgian author working in Germany, are perceived as interesting examples of the genre. At the beginning of the era of postmodernism, excellent miniatures were created by the above-mentioned Rezo Inanishvili («from desk notebooks»), Nugzar Shataidze, Otar Chkheidze... Leila Beroshvili, Olesia Tavadze, Naira Gelashvili, Rostom Chkheidze, Zaal Samadashvili are the main creators of Georgian miniatures in recent years... In this letter, we will focus on the arc of miniatures of the famous Georgian literary scholar and writer – Maya Jaliashvili «TaoKlarjeti Diary», in which the author (simultaneously, the narrator and the lyrical character) tells us about the five great temples of Tao-Klarjeti: Bana, Khakhuli, Oshk, Khandzta, Doliskhana. The Temple Enigma combines all five miniatures of the arc.
{"title":"ENIGMA «TEMPLE» IN POSTMODERNIST MINIATURE (ON THE EXAMPLE OF MAYA JALIASHVILI'S MINIATURES)","authors":"K. Kveliashvili, N. Kutsia","doi":"10.56032/2523-4684.2022.4.4.195","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.195","url":null,"abstract":"Georgian postmodernist miniature is an important artistic space of the latest Georgian writing (alongside the novel, short story, novel, sketch and other prose (as well as poetic) narratives. Miniature as a literary genre has a long history in Georgia (although, at the same time, much shorter than other genres). As indicated in the anthology published at the beginning of the nineties of the last century, Vazha-Pshavela's short prose works are considered to be the first samples of miniatures. The genre was raised to a special height by modernist authors – Niko Lortkifanidze and Sandro Tsirekidze. Also, Terenti Granelli, Konstantine Gamsakhurdia, Titsian Tabidze, Paolo Yashvili created some excellent examples. In the transition period between modernism and postmodernism, artistic texts of Guram Rcheulishvili, Rezo Inanishvili, Nodar Dumbadze, as well as Givi Margvelashvili, an excellent German-speaking Georgian author working in Germany, are perceived as interesting examples of the genre. At the beginning of the era of postmodernism, excellent miniatures were created by the above-mentioned Rezo Inanishvili («from desk notebooks»), Nugzar Shataidze, Otar Chkheidze... Leila Beroshvili, Olesia Tavadze, Naira Gelashvili, Rostom Chkheidze, Zaal Samadashvili are the main creators of Georgian miniatures in recent years... In this letter, we will focus on the arc of miniatures of the famous Georgian literary scholar and writer – Maya Jaliashvili «TaoKlarjeti Diary», in which the author (simultaneously, the narrator and the lyrical character) tells us about the five great temples of Tao-Klarjeti: Bana, Khakhuli, Oshk, Khandzta, Doliskhana. The Temple Enigma combines all five miniatures of the arc.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"152 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"79567403","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.88
A. Beisenova
This article is devoted to highlighting issues in the development of the modern film industry in Kazakhstan. In the context of the disclosure of the problem, some concepts of the art of cinema were given concerning the main topic, cinema as an art form, the prerequisites for the birth and development of cinema, and its influence on culture were studied. The article discusses the current state and development opportunities of the Kazakh film industry, in particular aspects of the creation of cinema. The considered problems are given on the basis of the view of people involved in the creation of cinema.
{"title":"ИСКУССТВО КИНО И КАЗАХСТАНСКАЯ КИНОИНДУСТРИЯ: ВЗГЛЯД ИЗНУТРИ","authors":"A. Beisenova","doi":"10.56032/2523-4684.2022.4.4.88","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.88","url":null,"abstract":"This article is devoted to highlighting issues in the development of the modern film industry in Kazakhstan. In the context of the disclosure of the problem, some concepts of the art of cinema were given concerning the main topic, cinema as an art form, the prerequisites for the birth and development of cinema, and its influence on culture were studied. The article discusses the current state and development opportunities of the Kazakh film industry, in particular aspects of the creation of cinema. The considered problems are given on the basis of the view of people involved in the creation of cinema.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"39 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73859618","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.136
M. Novikova
The purpose of the research is to substantiate the necessity and possibility of forming a professional orientation for bachelors of economic fields of training using the capabilities of the municipality on the basis of interdepartmental interaction and social partnership with employers. The article presents the experience of forming a professionally directed open and integrated educational environment with integrity and continuity, which ensures efficiency, balance of quality and quantity of training of professional personnel to meet the needs of the municipality. The methodological basis of the research was approaches to the study of psychological and pedagogical processes and phenomena, such as: systemic (V.G. Afanasyev, N.V. Blauberg, A.N. Leontiev); activity (A.G. Asmolov, L.S. Vygotsky, V.V. Davydov, A.V. Petrovsky, D.I. Feldstein); Polysubject (A.V. Brushlinsky, I.V. Vachkov, L.M. Mitina, S.L. Rubinstein); axiological (A.V. Kiryakova, N.A. Astashova, N.D. Nikandrov, I.L. Fedotenko, E.N. Shiyanov) and others. The scientific novelty of the research consists in the development of methodological foundations for the formation of the professional orientation of bachelors, future economists, the creation of a polysubject community of students, university teachers, employers within the framework of a scientific, industrial and educational platform. At the same time, we take into account the peculiarities of modern students, such as «student infantilism», inclusion, multicultural educational space, the theory of generations, the individual characteristics of each of the future economists.
{"title":"USING THE LEGACY OF YA. KORCHAK TO PREPARE A BACHELOR FOR REAL LIFE","authors":"M. Novikova","doi":"10.56032/2523-4684.2022.4.4.136","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.136","url":null,"abstract":"The purpose of the research is to substantiate the necessity and possibility of forming a professional orientation for bachelors of economic fields of training using the capabilities of the municipality on the basis of interdepartmental interaction and social partnership with employers. The article presents the experience of forming a professionally directed open and integrated educational environment with integrity and continuity, which ensures efficiency, balance of quality and quantity of training of professional personnel to meet the needs of the municipality. The methodological basis of the research was approaches to the study of psychological and pedagogical processes and phenomena, such as: systemic (V.G. Afanasyev, N.V. Blauberg, A.N. Leontiev); activity (A.G. Asmolov, L.S. Vygotsky, V.V. Davydov, A.V. Petrovsky, D.I. Feldstein); Polysubject (A.V. Brushlinsky, I.V. Vachkov, L.M. Mitina, S.L. Rubinstein); axiological (A.V. Kiryakova, N.A. Astashova, N.D. Nikandrov, I.L. Fedotenko, E.N. Shiyanov) and others. The scientific novelty of the research consists in the development of methodological foundations for the formation of the professional orientation of bachelors, future economists, the creation of a polysubject community of students, university teachers, employers within the framework of a scientific, industrial and educational platform. At the same time, we take into account the peculiarities of modern students, such as «student infantilism», inclusion, multicultural educational space, the theory of generations, the individual characteristics of each of the future economists.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"37 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"91006434","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.101
A. Zhumatayeva, R. Dauletkaliyeva
This article examines in detail and analyzes the role of new digital marketing tools in the promotion and advertising of museum communications. Specialists of the foreign museum industry have considered approaches to the marketing of the museum industry, analyzed the main directions of new technologies of digital marketing in the development of museum102 communications and the collection of the target audience. The marketing of events is considered as the basis of these directions, the whole essence is revealed. Information on how to use them is also recorded, defining 5 stages of interaction between the museum and the visitor related to the use of media. In conclusion, the analysis is carried out and the importance of the main trends in the use of digital and remote technologies by the largest museums in the world is outlined.
{"title":"NEW DIGITAL MARKETING TOOLS TO ATTRACT MUSEUM AUDIENCE","authors":"A. Zhumatayeva, R. Dauletkaliyeva","doi":"10.56032/2523-4684.2022.4.4.101","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.101","url":null,"abstract":"This article examines in detail and analyzes the role of new digital marketing tools in the promotion and advertising of museum communications. Specialists of the foreign museum industry have considered approaches to the marketing of the museum industry, analyzed the main directions of new technologies of digital marketing in the development of museum102 communications and the collection of the target audience. The marketing of events is considered as the basis of these directions, the whole essence is revealed. Information on how to use them is also recorded, defining 5 stages of interaction between the museum and the visitor related to the use of media. In conclusion, the analysis is carried out and the importance of the main trends in the use of digital and remote technologies by the largest museums in the world is outlined.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"2012 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"73689240","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
Pub Date : 2022-12-01DOI: 10.56032/2523-4684.2022.4.4.77
M. Daribaev
Current article considers pop industry as one of the leading branches of entertainment industry. Here are brought the evidences of the fact that pop industry appears to be a complex synthetic art form including, apart from musical components, also elements of cinema, light and scene design, choreography, social psychology, marketing and business. The main reason for this synthesis, in our opinion, lies in the need of the industry to maintain the demand of their customers, as well as to increase their own incomes. Due to the rapid pace of development in the modern world (unlike in previous periods), the demands of society are developing at the same phenomenal speed. Satisfying the needs and desires of customers is one of the chief executives of marketing, which is often, consciously or unintentionally, one of the main assistants in the world of pop industry.
{"title":"ПОП-ИНДУСТРИЯ КАК ОДНА ИЗ ВЕДУЩИХ ОТРАСЛЕЙ ИНДУСТРИИ РАЗВЛЕЧЕНИЙ","authors":"M. Daribaev","doi":"10.56032/2523-4684.2022.4.4.77","DOIUrl":"https://doi.org/10.56032/2523-4684.2022.4.4.77","url":null,"abstract":"Current article considers pop industry as one of the leading branches of entertainment industry. Here are brought the evidences of the fact that pop industry appears to be a complex synthetic art form including, apart from musical components, also elements of cinema, light and scene design, choreography, social psychology, marketing and business. The main reason for this synthesis, in our opinion, lies in the need of the industry to maintain the demand of their customers, as well as to increase their own incomes. Due to the rapid pace of development in the modern world (unlike in previous periods), the demands of society are developing at the same phenomenal speed. Satisfying the needs and desires of customers is one of the chief executives of marketing, which is often, consciously or unintentionally, one of the main assistants in the world of pop industry.","PeriodicalId":80750,"journal":{"name":"Bulletin - American Academy of Arts and Sciences. American Academy of Arts and Sciences","volume":"56 1","pages":""},"PeriodicalIF":0.0,"publicationDate":"2022-12-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":null,"resultStr":null,"platform":"Semanticscholar","paperid":"77811637","PeriodicalName":null,"FirstCategoryId":null,"ListUrlMain":null,"RegionNum":0,"RegionCategory":"","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":"","EPubDate":null,"PubModel":null,"JCR":null,"JCRName":null,"Score":null,"Total":0}
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