{"title":"K-pop’s internationalization in the product adaptation and the upstream music supply chain in Korea, China, Japan, and the West","authors":"B. Kim, Byeongwoo Kang","doi":"10.1080/13602381.2023.2230156","DOIUrl":null,"url":null,"abstract":"ABSTRACT The success of Korean popular music (K-pop) in foreign markets has attracted considerable attention from researchers. Previous studies have highlighted the factors in K-pop’s international success, such as its idol management system, marketing strategies, and digital distribution channels. However, to the best of our knowledge, the contributions of product adaptation and upstream music supply chains to K-pop’s international success have received little attention. To substantiate this argument, we analyse the formula setting of K-pop from the 1990s to the present and the efforts of the founders of entertainment agencies (e.g. SM, JYP, and YG) to model their success in the global market. The argument presented here theoretically contributes to international business studies and has implications for the success of intangible products in foreign markets.","PeriodicalId":47156,"journal":{"name":"Asia Pacific Business Review","volume":null,"pages":null},"PeriodicalIF":2.0000,"publicationDate":"2023-07-11","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Asia Pacific Business Review","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1080/13602381.2023.2230156","RegionNum":4,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"BUSINESS","Score":null,"Total":0}
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Abstract
ABSTRACT The success of Korean popular music (K-pop) in foreign markets has attracted considerable attention from researchers. Previous studies have highlighted the factors in K-pop’s international success, such as its idol management system, marketing strategies, and digital distribution channels. However, to the best of our knowledge, the contributions of product adaptation and upstream music supply chains to K-pop’s international success have received little attention. To substantiate this argument, we analyse the formula setting of K-pop from the 1990s to the present and the efforts of the founders of entertainment agencies (e.g. SM, JYP, and YG) to model their success in the global market. The argument presented here theoretically contributes to international business studies and has implications for the success of intangible products in foreign markets.
期刊介绍：
The growth of the Asia Pacific region and the rising presence of its multinationals in world markets has raised a number of questions about the origins of national economic success. Asia Pacific Business Review addresses these key issues and draws together the lessons of the analysis of culture, economies, history, politics and societies in the area, in order to explore business-related phenomena in the Asia Pacific countries, both in their general and specific contexts. The Review is intended for both academics and interested observers, contains the contributions of recognized experts, and is essential to anyone seeking the latest research on Asia Pacific business in a readily available, approachable form. We welcome articles which deal with nations and societies in the Asia Pacific region, namely those in East Asia and South-East Asia (but not South Asia), including those in APEC and ASEAN, individually or comparatively. Of interest also are contributions on the Asia Pacific economies, comparing those inside with those outside, or those investing in it. We do not, however, publish papers based solely on countries from outside the region.
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