{"title":"Matching reality: A basket and expenditure based choice experiment with sensory preferences","authors":"Clinton L. Neill , Jacob Lahne","doi":"10.1016/j.jocm.2022.100369","DOIUrl":null,"url":null,"abstract":"<div><p>This article introduces a basket and expenditure based choice experiment design to elicit consumer preferences for multiple products. This design is utilized to imitate a more realistic shopping scenario for consumers when choosing among many different products simultaneously. This approach allows participants to choose both multiple items, in this case vegetables, and related quantities/expenditures to place in a basket of goods. We provide an application of the experimental design to a vegetable choice experiment. This is done in conjunction with a sensory experiment to provide a contextual component to the experiment and econometric model. This type of experiment lends itself to the use of the Multiple Discrete-Continuous Extreme Value (MDCEV) class of models. More specifically, we use the extended version of the MDCEV model proposed by Palma and Hess (2020) that relaxes the need for a budget while also accounting for substitution and complementarity among products. We find that the proposed design and class of econometric methods present a flexible way to analyze consumer choice when the desire is to elicit preferences for a basket of goods rather than simple discrete alternatives or attributes.</p></div>","PeriodicalId":46863,"journal":{"name":"Journal of Choice Modelling","volume":"44 ","pages":"Article 100369"},"PeriodicalIF":2.8000,"publicationDate":"2022-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"https://www.sciencedirect.com/science/article/pii/S1755534522000264/pdfft?md5=55ca6270f008075a5908ca6c7008967c&pid=1-s2.0-S1755534522000264-main.pdf","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Choice Modelling","FirstCategoryId":"96","ListUrlMain":"https://www.sciencedirect.com/science/article/pii/S1755534522000264","RegionNum":3,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"ECONOMICS","Score":null,"Total":0}
引用次数: 2
Abstract
This article introduces a basket and expenditure based choice experiment design to elicit consumer preferences for multiple products. This design is utilized to imitate a more realistic shopping scenario for consumers when choosing among many different products simultaneously. This approach allows participants to choose both multiple items, in this case vegetables, and related quantities/expenditures to place in a basket of goods. We provide an application of the experimental design to a vegetable choice experiment. This is done in conjunction with a sensory experiment to provide a contextual component to the experiment and econometric model. This type of experiment lends itself to the use of the Multiple Discrete-Continuous Extreme Value (MDCEV) class of models. More specifically, we use the extended version of the MDCEV model proposed by Palma and Hess (2020) that relaxes the need for a budget while also accounting for substitution and complementarity among products. We find that the proposed design and class of econometric methods present a flexible way to analyze consumer choice when the desire is to elicit preferences for a basket of goods rather than simple discrete alternatives or attributes.