A HYBRID STRATEGY APPROACH IN BUSINESS PERFORMANCE EMPLOYING TOTAL QUALITY MANAGEMENT AND ENTREPRENEURIAL LEADERSHIP IN THE PAKISTANI SMEs

Abstract

This research is concentrated on the adoption of total quality management and entrepreneurial leadership in the manufacturing sector to examine its impact on the organizational performance. The research has been carried out in manufacturing sector of small medium enterprises (SMEs). A primary data with self-administered questionnaire was employed to gather data from the respondents. 450 survey items were distributed randomly among respondents, out of which 306 were returned and then subsequently 300 employed in the analysis. The collected data was analyzed with the help of the structural equation modelling technique. However, very little research provides a conceptual model to show such relationship based upon the suggestions of the theoretical literature. Hence, this research addresses a gap in the context of SMEs in Pakistan regarding the disparity in the present literature as well. Thus, findings are also crucial to design interventions like total quality management on the entrepreneurial leadership attributes for enhancing organizational performance. Findings of current study signifies both the theoretical and practical contribution for the policy makers and practitioners