Interactivity in Twitter: Effects of party identity on the evaluation of political candidates and on their vote intentions

Q1 Social Sciences Comunicacion y Sociedad Pub Date : 2017-04-26 DOI:10.32870/cys.v0i29.6416
Salvador Alvídrez
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引用次数: 2

Abstract

The purpose of this work is to analyze the extent that users’ party identification affects the way in which they evaluate a political candidate from interacting with her followers in Twitter. The results of an experimental design showed that high-identified users –in contrast to low-identified ones– assessed their in-group candidate better when her interactivity level was higher. KeywoRds: Interactivity, party identity, Twitter, social identity, online political participation.
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推特的互动:政党认同对政治候选人评价及投票意向的影响
这项工作的目的是分析用户的政党认同在多大程度上影响了他们通过与推特上的追随者互动来评估政治候选人的方式。一项实验设计的结果表明,与低识别度的用户相比,高识别度的用户在互动水平较高时对其小组内候选人的评价更好。关键词:互动性、政党认同、Twitter、社会认同、网络政治参与。
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来源期刊
Comunicacion y Sociedad
Comunicacion y Sociedad Social Sciences-Communication
CiteScore
3.20
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0.00%
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0
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