ChatGPT: Cross-cultural tourism research imperative

International Journal of Economics and Management Pub Date : 2023-01-01 DOI:10.22367/jem.2023.45.07

Sirong Chen, Ke Zhang, Xiaonan Li, Huiyue Ye, K. Lin, Rob Law

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引用次数: 1

Abstract

Abstract Aim/purpose – Cultural differences play an influential role in driving tourism development and varying outcomes of technology acceptance. The impact of ChatGPT on tourism is yet to be explored. Therefore, this study discussed how ChatGPT may influence tourism development and management in different cultural contexts. Design/methodology/approach – Drawing specifically on individualism and collectivism from Hofstede’s cultural dimensions theory, this study compared the differences in the perception of ChatGPT between Oriental and Western cultures. Findings – Individualism and collectivism explain the diversity of perception on ChatGPT between Oriental and Western cultures. Research implications/limitations – Implications and suggestions are provided to academia and industry accordingly. Particularly, the difference between technological concepts and tools is highlighted to avoid having excessive expectations toward tools. Originality/value/contribution – This study extends the research on tourism and Artificial Intelligence and advocates additional attention to the imperative of cross-cultural differences regarding ChatGPT and tourism.

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跨文化旅游研究势在必行

目的/目的——文化差异在推动旅游发展和技术接受的不同结果中发挥着重要作用。ChatGPT对旅游业的影响还有待探讨。因此，本研究探讨了ChatGPT在不同文化背景下对旅游开发和管理的影响。设计/方法/方法-特别借鉴Hofstede的文化维度理论中的个人主义和集体主义，本研究比较了东西方文化对ChatGPT的看法差异。发现-个人主义和集体主义解释了东西方文化对ChatGPT认知的差异。研究的影响/限制-对学术界和工业界提供相应的影响和建议。特别地，强调了技术概念和工具之间的区别，以避免对工具有过高的期望。原创性/价值/贡献——本研究扩展了旅游业和人工智能的研究，并提倡更多地关注ChatGPT和旅游业的跨文化差异的必要性。

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来源期刊

International Journal of Economics and Management Economics, Econometrics and Finance-Economics, Econometrics and Finance (all)

CiteScore

1.80

自引率

0.00%

发文量

期刊介绍： The journal focuses on economics and management issues. The main subjects for economics cover national macroeconomic issues, international economic issues, interactions of national and regional economies, microeconomics and macroeconomics policies. The journal also considers thought-leading substantive research in the finance discipline. The main subjects for management include management decisions, Small Medium Enterprises (SME) practices, corporate social policies, digital marketing strategies and strategic management. The journal emphasises empirical studies with practical applications; examinations of theoretical and methodological developments. The journal is committed to publishing the high quality articles from economics and management perspectives. It is a triannual journal published in April, August and December and all articles submitted are in English. IJEM follows a double-blind peer-review process, whereby authors do not know reviewers and vice versa. Peer review is fundamental to the scientific publication process and the dissemination of sound science.