{"title":"Seat Belt Users: An Analysis of Who They Are and Why","authors":"R. H. Dobson","doi":"10.4271/700451","DOIUrl":null,"url":null,"abstract":"SURVEYS CONDUCTED BY DU PONT REVEAL THE MOTIVATIONAL FACTORS INVOLVED IN SEAL BELT USAGE. RESULTS OF QUESTIONS PUT TO DU PONT EMPLOYEES AND OTHERS REVEAL THAT PRESSURE GENERATED WITHIN SMALL GROUPS, FOR EXAMPLE, FELLOW WORKERS, IS NEEDED TO MAKE SEAT BELT USAGE PSYCHOLOGICALLY ACCEPTABLE. THEREFORE, PROMOTIONAL AND EDUCATION CAMPAIGNS DIRECTED TOWARD THE INDIVIDUAL AS A MEMBER OF A LARGE GROUP (HIS COMMUNITY) ARE NOT EFFECTIVE. OVERALL SEAT USAGE LEVELS WILL BE INCREASED ONLY BY THE PIECEMEAL METHOD OF REACHING ONE SMALL GROUP AND THEN ANOTHER, UNTIL ALL DRIVERS ARE TOUCHED. /SAE/","PeriodicalId":35781,"journal":{"name":"汽车工程","volume":"30 7 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"1970-02-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"汽车工程","FirstCategoryId":"1087","ListUrlMain":"https://doi.org/10.4271/700451","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"Engineering","Score":null,"Total":0}
引用次数: 4
Abstract
SURVEYS CONDUCTED BY DU PONT REVEAL THE MOTIVATIONAL FACTORS INVOLVED IN SEAL BELT USAGE. RESULTS OF QUESTIONS PUT TO DU PONT EMPLOYEES AND OTHERS REVEAL THAT PRESSURE GENERATED WITHIN SMALL GROUPS, FOR EXAMPLE, FELLOW WORKERS, IS NEEDED TO MAKE SEAT BELT USAGE PSYCHOLOGICALLY ACCEPTABLE. THEREFORE, PROMOTIONAL AND EDUCATION CAMPAIGNS DIRECTED TOWARD THE INDIVIDUAL AS A MEMBER OF A LARGE GROUP (HIS COMMUNITY) ARE NOT EFFECTIVE. OVERALL SEAT USAGE LEVELS WILL BE INCREASED ONLY BY THE PIECEMEAL METHOD OF REACHING ONE SMALL GROUP AND THEN ANOTHER, UNTIL ALL DRIVERS ARE TOUCHED. /SAE/
京公网安备 11010802042870号
京ICP备2023020795号-1
分享
求助内容：
应助结果提醒方式：
扫码关注我们
