INNOVATION ON 360° VIDEO APPLICATION AS A NEW NORM IN DEVELOPING HISTORICAL TOURISM AND ITS ACCEPTANCE AMONG VIEWERS: THE CASE OF MALAYSIA NATIONAL MUSEUM

Abstract

Lack of maximising the technology in today’s tourism ways of doing things is the main concern of one development and success in tourism sectors. Previous studies have proven the success rate of using the current innovation and trends in tourism sector help to increase in terms of the visibility of the tourist attractions and numbers of visitors in one tourist location. Hence, in the present study, it focuses on National Museum planning in its initiative to adopt new technology for the betterment of Malaysia National Museum popularity. Museum is a must visit location of one country as it acts to introduce ways of live and culture of its people. Yet, many of local and international visitors tend to neglect the importance of visiting museums. This is due to the portrayal of physical static museum leads towards unattractive environment and not aware of the high potential in understanding historical background of the place that they visited. Recent years, the numbers of people visiting national museum in Malaysia specifically are reducing. It is impacted due to the present movement order control since March 2020. The limitation of physical visitation to a tourist spot such as national museum has worsen the situation. Therefore, the present study aims to explore the use and application of 360o view technology in Malaysia National Museum. The present study collected images and 360 o videos using device namely Insta360 ONE R Twin Edition. Once completed, questionnaire was distributed to collect 50 viewers use and satisfaction on the onsite national museum videos and images output. Results explained that viewers agreed and enjoy using the 360 o video to explore the museum virtually. Furthermore, it also assisted visitor to expect what they will see and go for future visit as results shows the viewer acceptance and intention to use the 360 o video is positively significant.