{"title":"“Powerful Lessons” in Women’s Sport: ESPN’s Nine for IX Series","authors":"Dunja Antunovic, Andrew D. Linden","doi":"10.1177/0193723519899245","DOIUrl":null,"url":null,"abstract":"In 2013, ESPN launched a series of documentaries to celebrate the 40th anniversary of Title IX. The Nine for IX documentaries tell stories of successful women in sport and tackle pertinent gender- and sex-related issues, promising to teach popular audiences about the untold histories of women’s sport. Because of the series’ place in ESPN’s marketing efforts to reach women, we consider the series as ideological work through which women’s sport history is constructed. Drawing on feminist sport scholarship, we argue that the Nine for IX films fall short of their promised socially conscious and educational potential. Instead of interrogating broader webs of power, the series overwhelmingly relies upon individualized, depoliticized, and postfeminist narratives that relegate efforts toward gender equality to the past. The series is, thus, a reflection of ESPN’s larger problems with representations of women’s sport.","PeriodicalId":47636,"journal":{"name":"Journal of Sport & Social Issues","volume":null,"pages":null},"PeriodicalIF":2.5000,"publicationDate":"2020-01-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Sport & Social Issues","FirstCategoryId":"95","ListUrlMain":"https://doi.org/10.1177/0193723519899245","RegionNum":3,"RegionCategory":"教育学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 5
Abstract
In 2013, ESPN launched a series of documentaries to celebrate the 40th anniversary of Title IX. The Nine for IX documentaries tell stories of successful women in sport and tackle pertinent gender- and sex-related issues, promising to teach popular audiences about the untold histories of women’s sport. Because of the series’ place in ESPN’s marketing efforts to reach women, we consider the series as ideological work through which women’s sport history is constructed. Drawing on feminist sport scholarship, we argue that the Nine for IX films fall short of their promised socially conscious and educational potential. Instead of interrogating broader webs of power, the series overwhelmingly relies upon individualized, depoliticized, and postfeminist narratives that relegate efforts toward gender equality to the past. The series is, thus, a reflection of ESPN’s larger problems with representations of women’s sport.
2013年,ESPN推出了一系列纪录片来庆祝《教育法第九条》颁布40周年。9 for IX纪录片讲述了成功女性在体育界的故事,并解决了相关的性别和性相关问题,承诺向大众观众讲述女性体育不为人知的历史。由于该系列在ESPN吸引女性的营销努力中的地位,我们认为该系列是一种意识形态作品,通过它构建了女性体育史。利用女权主义体育奖学金,我们认为九为九电影没有达到他们承诺的社会意识和教育潜力。这部剧没有质疑更广泛的权力网络,而是压倒性地依赖于个性化的、去政治化的、后女权主义的叙事,把争取性别平等的努力归于过去。因此,这一系列节目反映了ESPN在报道女性运动方面存在的更大问题。
期刊介绍:
Journal of Sport & Social Issues is an indispensable resource that brings together the latest research, discussion, and analysis on contemporary sport issues such as race, media, gender, economics, drugs, recruiting, injuries, and youth sports. Using an international, interdisciplinary perspective, Journal of Sport & Social Issues examines today"s most pressing and far-reaching questions about sport, including: World Cup soccer, gay experience and sport, social issues in sport management, youth sports, sports subcultures. Always provocative, Journal of Sports and Social Issues presents a lively public discussion of the impact of sport on social issues from many perspectives.