The Perception of Viticultural Landscapes as a Method of Promoting and Supporting Local Economic Activities Through Multifunctional Landscapes

Abstract

Abstract The perception of landscape and consumption behaviour in relation to landscape was estimated using a questionnaire-based survey with 17 photographs: 15 photos from Romanian representative landscape units, 1 photo representing a foreign landscape (Hungary), and 1 marketing photo. The photo documentation was conducted in sixteen vineyards ecosystems from Târnave Viticultural Region - Transylvania (NW-Romania). The most representative landscape was the photo that had the specifications and criteria: low practices intensity with low landscape complexity; and the less representative landscape was the photo that had the specifications and criteria: photo capturing hiking, walking, tourism, and recreational activities in a viticulture landscape. The landscape could influence the following aspects of communities’ livelihood: establishments and development of enterprises, tourism and recreation businesses, and the place to live. The words used by interviewed people to point out the landscape were interpreted from the point of view of the concept of multifunctionality.