Digital Labour and The Generation of Surplus Value on Instagram

Forouzan Yazdanipoor, Hady Faramarzi, A. Bicharanlou
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引用次数: 1

Abstract

The aim of this paper is to provide a map of the economy of social media platforms. We analyse digital labour on Instagram. The article asks: How are the users, who provide unpaid labour on Instagram, exploited? What kinds of labour do we find on Instagram? In doing so, the paper contributes to the literature on digital labour and the attention economy. Social media platforms exploit paid and unpaid labour in the creation and realisation of value. They capture user-generated content, transform it into commodities and sell it to companies. The article presents the results of a case study of the digital labour of Persian Internet users on Instagram. We conducted a Netnography of popular Instagram users (influencers, Internet users who make shoutouts to brands and influencers) and a survey where 600 Instagram users participated.
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数字劳动力与Instagram上剩余价值的产生
本文的目的是提供社交媒体平台经济的地图。我们分析了Instagram上的数字劳动力。文章问道:在Instagram上提供无偿劳动的用户是如何被剥削的?我们在Instagram上发现了什么样的劳动?在此过程中,本文对数字劳动和注意力经济的文献做出了贡献。社交媒体平台利用有偿和无偿劳动创造和实现价值。他们获取用户生成的内容,将其转化为商品,再出售给企业。这篇文章展示了对Instagram上波斯语互联网用户的数字劳动案例研究的结果。我们对受欢迎的Instagram用户(网红,向品牌和网红大喊大叫的互联网用户)进行了网络调查,并对600名Instagram用户进行了调查。
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来源期刊
CiteScore
3.70
自引率
5.60%
发文量
14
审稿时长
16 weeks
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