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Advertising – a Necessary “Elixir of Life” for Capitalism: On the Critique of the Political Economy of Advertising 广告——资本主义必不可少的“长生不老药”——广告的政治经济学批判
Q3 COMMUNICATION Pub Date : 2023-11-03 DOI: 10.31269/triplec.v21i2.1469
Manfred Knoche
This contribution aims to lift the ideological veil of apologetics and pseudo-criticism on advertising with the help of a reality-based systematic analysis that contributes to a materialistic theory of advertising. The content-related and methodological basis of such a theory is a Critique of the Political Economy of Advertising oriented towards the critique of capitalism and academic knowledge originally presented by Karl Marx and current societal analyses based on it. In this context, the academic objective is to consider the economic, political, and societal functions of (media) advertising. In doing so, the elementary economic and ideological functions of advertising for the existence and further development of the market economy and capitalist economic and societal systems become recognisable. Advertising then no longer appears as a necessary evil but as a necessary "elixir of life” for the media industry, the economy, and capitalism as a whole. Based on the applied critical political-economic analysis, it becomes clear that on the level of capitalism as an economic and societal system, advertising thus contributes economically and ideologically to the stabilisation of the systemic foundations of capitalist societies (the capital-labour relationship, the regime of accumulation; the economic, societal, and political [advertising] functions of the media). It is shown that a Critique of the Political Economy of Advertising – especially from the point of view of the necessarily growing importance of advertising for media production – also contributes to the development of a Critique of the Political Economy of the Media.
这一贡献旨在通过基于现实的系统分析,有助于广告的唯物主义理论,揭开对广告的辩护和伪批评的意识形态面纱。这一理论的内容和方法论基础是《广告政治经济学批判》,它以批判资本主义和最初由卡尔·马克思提出的学术知识为导向,并以此为基础进行当前的社会分析。在这种背景下,学术目标是考虑(媒体)广告的经济、政治和社会功能。在此过程中,广告对市场经济和资本主义经济社会制度的存在和进一步发展的基本经济和意识形态功能得以认识。这样一来,广告就不再是一种必要的罪恶,而是媒体行业、经济乃至整个资本主义必不可少的“长生不老药”。基于应用批判的政治经济分析,很明显,在资本主义作为一种经济和社会制度的层面上,广告因此在经济上和意识形态上有助于资本主义社会系统基础的稳定(劳资关系,积累制度;媒体的经济、社会和政治[广告]功能。这表明,《广告政治经济学批判》——特别是从广告对媒体生产必然日益增长的重要性的角度来看——也有助于《媒体政治经济学批判》的发展。
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引用次数: 0
How Work as a Category of Thought Has Been Disrupted in Neoliberal Capitalist Societies 工作作为一种思想范畴在新自由主义资本主义社会中是如何被打乱的
Q3 COMMUNICATION Pub Date : 2023-10-26 DOI: 10.31269/triplec.v21i2.1449
Marie-Anne Dujarier
This article summarises and presents the main findings of Marie-Anne Dujarier’s French book Troubles dans le travail (2021). It focuses on the “travail” category of thought and practice in France, where it has become a ubiquitous and moral notion. The article traces the history of its social uses, highlighting its polysemy with respect to vernacular and scientific uses, then its limited meaning when used in institutions. It examines contemporary situations in which activity requiring effort, the production of use or exchange values, and the status of employment and remuneration are disconnected. Their frequency and importance cast doubt on who is working and when. This disruption in the “work” category of thought indicates that the eponymous institutions do not adequately accommodate real practices. They are therefore questioned. This observation is also an invitation for researchers to unpick this word for a better analysis of contemporary social, psychological and ecological issues. In France, the word “travail” is ubiquitous in our day-to-day exchanges, as well as in our scientific and political discussions (“travail” is often translated as ‘work’ or ‘labour’, translations are part of the history of the category). Although regularly given only one value, it also has a moral domain. But what does it mean? This article offers Anglo-Saxon readers a summary of in-depth sociological research on this issue, published in the book called Work Troubles. Sociology of a category of thought (French original title: Troubles dans le travail. Sociologie d’une catégorie de pensée) by the author of this article.
本文总结并介绍了Marie-Anne Dujarier的法语书《trouble dans le travail》(2021)的主要发现。它关注的是法国的“劳动”思想和实践范畴,在那里它已经成为一种无处不在的道德观念。文章追溯了其社会用途的历史,强调了其在白话和科学用途方面的多义性,然后强调了其在机构使用时的有限意义。它审查了需要努力的活动、生产使用价值或交换价值以及就业和报酬状况脱节的当代情况。它们的频率和重要性让人怀疑谁在工作,什么时候在工作。这种“工作”思想范畴的破坏表明,与之同名的机构并不能充分适应实际的实践。因此,他们受到质疑。这一观察也邀请研究人员对这个词进行拆解,以便更好地分析当代社会、心理和生态问题。在法国,“travail”这个词在我们的日常交流中无处不在,在我们的科学和政治讨论中也无处不在(“travail”经常被翻译为“工作”或“劳动”,翻译是该类别历史的一部分)。虽然通常只赋予它一个价值,但它也有一个道德领域。但这是什么意思呢?这篇文章为盎格鲁-撒克逊读者提供了关于这个问题的深入社会学研究的摘要,发表在《工作烦恼》一书中。社会学的一个思想范畴(法文原标题:trouble dans le travail)。这篇文章的作者是Sociologie d 'une catacimgorie de penssame。
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引用次数: 0
Media, Journalism, and the Public Sphere in Private Family Ownership. On the Critique of the Political Economy of Capitalist Media Enterprises 家族私有制下的媒体、新闻和公共领域。资本主义传媒企业的政治经济学批判
Q3 COMMUNICATION Pub Date : 2023-10-10 DOI: 10.31269/triplec.v21i2.1465
Manfred Knoche
In the context of a Critique of the Political Economy of the Media, this article exemplifies the fundamental effects of the globally dominant capitalist private ownership of media companies on media development, journalism, and the public sphere. Selected works by Marx and Engels as well as works from developments of the approaches of the “New Reading of Marx” and “Western Marxism” form the theoretical-methodological basis. Characteristic of capitalism is a mutually conditioning relationship between the socio-economic base and the political-legal superstructure, which makes the ”abolition” of private property and the associated relations of domination and power almost impossible. Therefore, possibilities of a de-capitalisation and de-commodification of journalism and the public sphere based on non-capitalist forms of ownership will be discussed. A special chance of realisation is seen for academic publications without capitalist publishing houses that is feasible because knowledge production takes place at public universities. Finally, a change of strategy is suggested that takes us out of the bourgeois-liberal trap of criticism and hope towards the development of media and social theories as well as humans’ active participation in the organisation of an independent content-based media praxis, which can be conducive to a transformation towards a socialist societal formation.
在《媒体政治经济学批判》的背景下,本文举例说明了全球占主导地位的资本主义媒体私有制对媒体发展、新闻业和公共领域的根本影响。马克思、恩格斯的著作选集以及“马克思新读”和“西方马克思主义”方法发展的著作构成了理论方法基础。资本主义的特征是社会经济基础和政治法律上层建筑之间的相互制约关系,这使得“废除”私有财产以及与之相关的统治和权力关系几乎是不可能的。因此,将讨论基于非资本主义所有制形式的新闻业和公共领域的非资本化和非商品化的可能性。在没有资本主义出版社的情况下,学术出版物有一个实现的特殊机会,这是可行的,因为知识生产发生在公立大学。最后,建议改变策略,使我们摆脱资产阶级自由主义的批评陷阱,并希望媒体和社会理论的发展以及人类积极参与独立的基于内容的媒体实践的组织,这有助于向社会主义社会形态的转变。
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引用次数: 0
“There is a better you in you”: Promises and Ideologies of Self-Tracking Technologies “你有一个更好的你”:自我跟踪技术的承诺和意识形态
IF 1.8 Q3 COMMUNICATION Pub Date : 2023-08-25 DOI: 10.31269/triplec.v21i2.1411
Max Dorfmann, María Menéndez-Blanco, A. De Angeli
Self-tracking describes capturing and analysing the body and life using digital technologies. Its popularity is propelled by the widespread availability of enabling technologies like smartwatches or fitness-trackers. However, given the broad consensus on the co-productive relationship between technologies and social realities, reducing this phenomenon to technological feasibility alone would be inappropriate. This paper explores self-tracking by investigating its enculturated meanings, focusing on Western Europe. For this purpose, we analysed promises behind self-tracking technologies articulated in TV-commercials considering their relation to the late-modern socio-material constitution. The findings suggest that self-tracking addresses several ideal-typical late-modern problems, like the contingency of everyday living. Self-tracking technologies promise to counteract these problems by employing number-based rationalisation strategies. They aim to increase and condense performance capacities and activate the users. Thereby, they turn out to be technologies of an instrumental reason attempting to counter collective issues by optimising the individual.
自我追踪指的是利用数字技术捕捉和分析身体和生命。智能手表或健身追踪器等辅助技术的广泛普及推动了它的流行。但是,鉴于对技术与社会现实之间的共同生产关系的广泛共识,将这一现象仅仅归结为技术可行性是不适当的。本文以西欧为研究对象,探讨自我跟踪的文化内涵。为此,我们分析了电视广告中阐述的自我跟踪技术背后的承诺,考虑到它们与现代社会物质结构的关系。研究结果表明,自我跟踪解决了几个理想的典型的现代问题,比如日常生活的偶然性。自我跟踪技术有望通过采用基于数字的合理化策略来抵消这些问题。他们的目标是增加和压缩性能能力,并激活用户。因此,它们被证明是一种工具性的技术,试图通过优化个人来对抗集体问题。
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引用次数: 0
The Crisis of Legitimacy and the Appropriation of Resistance in Capitalism 资本主义的合法性危机与抵抗的挪用
IF 1.8 Q3 COMMUNICATION Pub Date : 2023-04-05 DOI: 10.31269/triplec.v21i1.1403
Jernej Amon Prodnik
Capitalism has become so naturalised in recent decades that there seems to exist little to no alternative to it. Common acceptance of this social formation begs the basic question of how particular systems are legitimised. In this paper, I look at some legitimation mechanisms at play by focusing on the capitalist tendency to ideologically appropriate criticism emerging from social struggles. I draw on the study The New Spirit of Capitalism by Boltanski and Chiapello and the cool capitalism thesis put forward by McGuigan. Both provide a basis for a case study of two advertising campaigns by Slovenia’s biggest mobile network operators. During the period of mass uprisings following the 2008/09 economic crisis, the two operators harnessed the symbolism of resistance in their advertising targeted at young people. In each case, the messages of the protests in the ads were deradicalised and largely stripped of any meaningful political content. While it is clear the advertising industry plays an important systemic role in capitalism, the two case studies hint at another way that advertisements can help perpetuate the system: by reinterpreting the critical messages emerging from within society, they become neutralised, with the critical voices thereby becoming more easily integrated into the capitalist social structure.
近几十年来,资本主义已经变得如此自然,似乎几乎没有其他选择。对这种社会形态的普遍接受回避了一个基本问题,即特定的制度是如何合法化的。在本文中,我通过关注资本主义倾向于从社会斗争中产生的意识形态上适当的批评,来研究一些起作用的合法化机制。我借鉴了Boltanski和Chiapello的研究《资本主义的新精神》和McGuigan提出的酷资本主义理论。两者都为斯洛文尼亚最大的移动网络运营商的两个广告活动的案例研究提供了基础。在2008/09年经济危机之后的大规模起义期间,这两家运营商在针对年轻人的广告中利用了抵抗的象征意义。在每一种情况下,广告中抗议的信息都被去极端化了,基本上没有任何有意义的政治内容。虽然很明显,广告业在资本主义中扮演着重要的系统角色,但这两个案例研究暗示了广告可以帮助系统永久化的另一种方式:通过重新解释来自社会内部的批评信息,它们变得中立,批评的声音因此变得更容易融入资本主义社会结构。
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引用次数: 0
Toward a Reevaluation of Siegfried Kracauer and the Frankfurt School 对克拉考尔和法兰克福学派的再评价
IF 1.8 Q3 COMMUNICATION Pub Date : 2023-04-05 DOI: 10.31269/triplec.v21i1.1405
This essay reviews the anthology Siegfried Kracauer: Selected Writings on Media, Propaganda, and Political Communication (2022), edited and with translations by Jaeho Kang, Graeme Gilloch, and John Abromeit. The editors describe the volume as "a selection of Kracauer’s diverse materials on propaganda and political communication – texts hitherto unavailable in English or strewn among different […] journals, periodicals, and magazines" (2). Beyond this, Selected Writings presents readers and scholars with an opportunity to re-evaluate the legacy of Siegfried Kracauer, particularly in connection with the strands of mutual influence and parallel thought between his work and the development of early Frankfurt School critical theory. The volume contains remarkable and largely unpublished work on totalitarian propaganda in film; the manipulative devices of the U.S. advertising industry of the 1940s and 50s; and philosophy of science in the area of sociologically informed empirical research.
本文回顾了《齐格弗里德·克拉考尔:媒体、宣传和政治传播著作选集》(2022),该书由姜杰浩、格雷姆·吉洛赫和约翰·阿布罗梅特编辑和翻译。编辑们将这本书描述为“克拉考尔关于宣传和政治交流的各种材料的选集——迄今为止还没有英文版本或散布在不同的[…]期刊、期刊和杂志中的文本”(2)。除此之外,《选集》为读者和学者提供了一个重新评估齐格弗里德·克拉考尔遗产的机会。特别是他的作品与早期法兰克福学派批判理论的发展之间相互影响和平行思想的联系。这本书包含了关于电影中极权主义宣传的重要且大部分未发表的作品;20世纪40年代和50年代美国广告业的操纵手段;以及科学哲学在社会学领域的实证研究。
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引用次数: 0
Book Review: Internet for the People: The Fight for Our Digital Future by Ben Tarnoff 书评:为人民服务的互联网:为我们的数字化未来而战,作者:本·塔尔诺夫
IF 1.8 Q3 COMMUNICATION Pub Date : 2023-03-09 DOI: 10.31269/triplec.v21i1.1401
E. Maia
This article reviews the book Internet for the People: The Fight for Our Digital Future by Ben Tarnoff.
本文回顾了本·塔尔诺夫的《为人民服务的互联网:为我们的数字化未来而战》一书。
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引用次数: 0
A Critical Political Economy Perspective on Indian Television: STAR, Hotstar, and Live Sports Streaming 印度电视的关键政治经济学视角:STAR, Hotstar和现场体育流媒体
IF 1.8 Q3 COMMUNICATION Pub Date : 2023-02-21 DOI: 10.31269/triplec.v21i1.1395
M. Singh, Akshaya Kumar
The Indian television industry is transforming via an increasing number of Over-the-Top (OTT) platforms. This shift from broadcast to OTT has given rise to research assessing the impact on the television ecosystem. With the case of Star Network, this study examines how the emergence of live sports streaming has affected the power dynamics in the sports broadcasting ecosphere. This study employs the Critical Political Economy framework to address the following question: How do television-based media conglomerates – and by extension television itself – negotiate the challenge of Internet-based digital media in India? Keeping the focus on sports live-streaming services, we study the transition from Star television network to Disney+ Hotstar, its corresponding OTT platform. We however argue that the Political Economy of Communication holds its ground despite the apparently disruptive promise of web-based platforms. Despite the Internet posing new challenges in terms of distribution networks, media conglomerates find a way to convert their dominance of the television industry into the OTT space.
印度电视行业正在通过越来越多的OTT平台进行转型。这种从广播到OTT的转变引发了对电视生态系统影响的评估研究。本研究以星空网络为例,探讨体育直播的出现如何影响体育转播生态圈的权力动态。本研究采用批判政治经济学框架来解决以下问题:以电视为基础的媒体集团——以及电视本身——如何应对印度基于互联网的数字媒体的挑战?我们以体育直播服务为重点,研究了从星空电视网到迪士尼+ Hotstar(其相应的OTT平台)的转型。然而,我们认为,尽管网络平台具有明显的颠覆性前景,但传播的政治经济学仍然站得住脚。尽管互联网在分销网络方面提出了新的挑战,但媒体集团找到了将其在电视行业的主导地位转变为OTT领域的方法。
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引用次数: 0
Networked Unionism: Reframing the Labour Movement and Starbucks Workers United’s Hybrid Organising Practices 网络化工会主义:重塑劳工运动和星巴克工人联合会的混合组织实践
IF 1.8 Q3 COMMUNICATION Pub Date : 2023-01-25 DOI: 10.31269/triplec.v21i1.1358
Gino Canella
Union organising is surging in the United States, especially among younger workers in the service industries. This article examines this uptick in labour organising through a case study of Starbucks Workers United (SBWU). I studied this campaign from March to December 2022 using a variety of online and offline methods: conducting twenty-three in-depth interviews with SBWU organisers; attending strikes, direct actions, and planning meetings; and following these groups on social media. This study addresses two main questions: How are SBWU organisers communicating unionisation with their co-workers and to broader publics? And, how are social media influencing workers’ organising practices? Despite claims that social media are “a great radicalier”, this study demonstrates how workers were politicised by their material conditions in an industrialising workplace. While media helped organisers amplify their messages and recruit new members, the social relationships among organisers were central to SBWU’s early growth. By detailing how organisers navigated the contradictions within networked media, this study shows how worker-led campaigns like SBWU are reshaping the structure and composition of the US labour movement.
在美国,工会组织正在激增,尤其是在服务业的年轻工人中。本文通过对星巴克工人联合会(SBWU)的案例研究来考察劳工组织的这种上升。从2022年3月到12月,我使用各种线上和线下方法研究了这次活动:对SBWU组织者进行了23次深度采访;参加罢工、直接行动和计划会议;在社交媒体上关注这些团体。这项研究解决了两个主要问题:SBWU组织者如何与他们的同事和更广泛的公众沟通工会?社交媒体是如何影响工人的组织实践的?尽管有人声称社交媒体是“一个伟大的激进分子”,但这项研究表明,在工业化的工作场所,工人的物质条件是如何被政治化的。虽然媒体帮助组织者扩大他们的信息和招募新成员,但组织者之间的社会关系是SBWU早期成长的核心。通过详细介绍组织者如何在网络媒体中处理矛盾,这项研究显示了像SBWU这样的工人领导的运动如何重塑美国劳工运动的结构和组成。
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引用次数: 0
Mission Impossible? A Review of Kylie Jarrett’s Book "Digital Labor" 不可能的任务?Kylie Jarrett《数字劳动》书评
IF 1.8 Q3 COMMUNICATION Pub Date : 2022-09-06 DOI: 10.31269/triplec.v20i2.1363
P. Goodwin
This article reviews Kylie Jarrett’s new book Digital Labor (2022. Cambridge: Polity Press).  Jarrett develops a precise definition of digital labour to meet the objection that the term has been over-extended. This article argues that, despite much thought-provoking analysis of the different categories included in her definition and imaginative attempts to link them, the book fails to establish that digital labour in an extended sense has any distinct meaning separate from more general developments in work in contemporary capitalism.
本文回顾了凯莉·贾勒特的新书《数字劳动》(2022)。剑桥:政治出版社)。贾勒特对数字劳动力给出了一个精确的定义,以应对这个术语被过度扩展的反对意见。本文认为,尽管对她的定义中包含的不同类别进行了许多发人深省的分析,并富有想象力地试图将它们联系起来,但这本书未能证明,从广义上讲,数字劳动与当代资本主义工作的更普遍发展有任何不同的含义。
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引用次数: 0
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TRIPLEC-Communication Capitalism & Critique
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