Aging and the media in Spain: Reinforcement of ageism in times of COVID-19

Macarena Sánchez‐Izquierdo, Lua Cables-Chozas, Cristina Villanueva-Peleteiro, R. Fernández‐Ballesteros
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Abstract

The COVID-19 pandemic has made older adults one of the main foci of media. This article explores age-related language through a comparative analysis of headlines in the five highest-circulation Spanish newspapers during the first and second waves of the 2020 pandemic and the 2 years before the pandemic. The results show a decrease in the frequency of headlines that represent older people as subjects of an action associated to positive affection, as well as an increase in representation of older adults as a homogenous group in a negative way, and an increase in ageist terms, especially “elders.” We discuss to what extent the COVID-19 pandemic can reinforce ageism and the possible repercussions.
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西班牙的老龄化与媒体:2019冠状病毒病时期对老年人的歧视加剧
2019冠状病毒病大流行使老年人成为媒体关注的主要焦点之一。本文通过对2020年大流行第一波和第二波期间以及大流行前两年西班牙五大发行量最高的报纸标题的比较分析,探讨了与年龄相关的语言。结果显示,将老年人描述为与积极情感相关的行为主体的头条频率有所下降,而将老年人作为一个同质群体的负面报道则有所增加,年龄歧视词汇(尤其是“长者”)的出现也有所增加。我们将讨论2019冠状病毒病大流行会在多大程度上加剧年龄歧视及其可能产生的影响。
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