Effect of the Social and Cultural Control on Young Eastern Ethnic Minority Groups’ Online-Startup Motivation

IF 2 4区管理学 Q3 BUSINESS Entrepreneurship Research Journal Pub Date : 2021-12-24 DOI:10.1515/erj-2021-0262

Lifu Li, Kyeong Kang

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引用次数: 6

Abstract

Abstract This study is developed based on particular social and cultural backgrounds and discovers young Eastern ethnic minority groups’ (EMGs) online-startup motivation on live streaming platforms. Drawing on the Hofstede cultural dimensions, this paper explores various influencing factors, including peers’ support, conservative thinking and family support. It analyses young Eastern EMGs’ entrepreneurial motivation and behaviour based on the Stimulus, Organism and Response (S-O-R) model. Compared with traditional research models, the combination of the Hofstede cultural theory and the S-O-R model could be conducive to make the research model reflect influencing factors and present their specific relationships. By analysing 531 valid online questionnaires based on the partial least squares path modelling and variance-based structural equation modelling (PLS-SEM), the paper proves that peers’ support and family support can reduce young EMGs’ conservative thinking and positively affect young people EMGs’ online-startup motivation. Based on the analysis results, some suggestions are provided for related departments, aiming to enhance young EMGs’ online-startup confidence.

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社会文化控制对东部少数民族青年网络创业动机的影响

本研究基于特定的社会文化背景，发现了东方少数民族青年在直播平台上的在线创业动机。本文借鉴Hofstede文化维度，探讨同伴支持、保守思维和家庭支持等影响因素。基于刺激、机体和反应(S-O-R)模型，分析了东方青年肌电信号的创业动机和行为。与传统的研究模型相比，Hofstede文化理论与S-O-R模型的结合有助于使研究模型反映影响因素并呈现其具体关系。基于偏最小二乘路径模型和基于方差的结构方程模型(PLS-SEM)对531份有效在线问卷进行分析，证明同伴支持和家庭支持可以降低青年肌电者的保守思维，并对青年肌电者的在线创业动机产生积极影响。根据分析结果，为相关部门提供了一些建议，旨在增强年轻肌电者在线创业的信心。

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来源期刊

Entrepreneurship Research Journal BUSINESS-

CiteScore

4.50

自引率

21.10%

发文量

期刊介绍： Entrepreneurship Research Journal (ERJ) was launched with an Inaugural Issue in 2011. Professor Ramona Zachary at Baruch College and Professor Chandra Mishra at Florida Atlantic University introduce a new forum for scholarly discussion on entrepreneurs and their activities, contexts, processes, strategies, and outcomes. Positioned as the premier new research journal within the field of entrepreneurship, ERJ seeks to encourage a scholarly exchange between researchers from any field of study who focus on entrepreneurs, and will include both theoretical and empirical articles, with priority being given to high quality theoretical and empirical papers that have managerial or public policy orientation as well as ramifications for entrepreneurship research overall. Topics: -Research Modeling, Design, and Methods: entrepreneurship theories and conceptualizations, entrepreneurship research methods. -The Individuals-Opportunities-Resources Nexus: nascent entrepreneurs, opportunity recognition, drivers of value creation, and emergence, innovation and technology entrepreneurs, entrepreneurial risk and reward, entrepreneurial cognition and behavior. -Inclusive of Near Environments: family entrepreneurship, networks, teams and alliances, venture capital and angel investor groups, entrepreneurial communities, hubs, clusters and public policy, social entrepreneurship. -Distinct Entrepreneurial Stage or Setting: entrepreneurial growth and strategy, boards, governance and leadership, corporate entrepreneurship, international and emerging market entrepreneurship.