Money Matters: The Effects of Cost in the Doping Game Between Athletes, Organizations and Customers

Abstract

A major challenge in modern sports is maintaining the integrity of the competition. Ever since sports became a major fixture in media and gathered passionate fandoms, the stakes for winning have increased dramatically. Fierce competition has encouraged athletes to achieve every possible edge, with some resorting to illicit substances. As a result, drug testing has become a common practice in the industry. By analyzing and altering parameters of testing cost and the customer’s attention to testing, I will try to develop a future where doping is minimal.