Evaluation of Social Responsibility Activities in Business Enterprises at Salem and Erode

Abstract

Corporate social responsibility (CSR, also called corporate conscience, corporate citizenship, social performance, or sustainable Responsible Business is a form of corporate self-regulation included into a company model. CSR is a process with the aim to embrace responsibility for the company's actions and encourage a positive impact through its activities on the environment, consumers, employees, communities, stakeholders and all other members of the public sphere who may also be considered as stakeholders. This research paper is carried on to find out the level of CSR activities carry out by the companies and their opinion regarding the problems  faced  and  the  companies‟  active participation  to  improve  the  society.  The study is based on primary data collected from 260 respondents by means of a questionnaire.  Convenient sampling technique was applied and statistical tools like Percentage Analysis, Two - way ANOVA, Factor analysis was carried out in order to reveal the results of the study.