A Study on the Environmental Campaigns in Traditional and Social Media

Int. J. E Politics Pub Date : 2018-01-01 DOI:10.4018/IJEP.2018010103

Sunitha Kuppuswamy

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引用次数: 2

Abstract

Thisarticledescribeshowtheenvironmentisasignificantpartoftoday’sworld.Themediahasthe responsibilityofeducatingtheaudienceabouttheprevailingenvironmentalissuessuchaspollution, globalwarming,andclimatechangeastheythreatenthehumankindandsustainabledevelopment. Environmentalcampaignsplayamajorroleincreatingawarenessaboutenvironmentalissuesandits adverseeffectsonpeople.Thisarticleexaminesthecontentofenvironmentalcampaignsintraditional andsocialmedia.Italsointendstofindouttheimpactofthosecampaignsontheenvironmental awarenessofdifferentcross-culturalsectionsofpeople.ThearticleisdesignedbasedontheTheory ofPlannedBehaviouraccordingtowhichhumanactionisguidedbyanumberoffactors.Afew centralizedsocialmediacampaignstogetherwithselectedcampaignsonradio,printandtelevision were takenfor thestudy.Todeterminetheeffectivenessandimpactof thesecampaigns,content analysisandsurveyswereconducted.Thefindingsrevealedthatthecampaignshadmanypositive benefitsandanumberoffactorswereinfluencingthepromotionofenvironmentalawareness.The studytestedafewfactorsbasedoncommunicationtheoriesanddiscussionsweredrawn. KEywoRdS Awareness, Environmental Campaign, Impact, Social Media, Traditional Media

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传统媒体与社交媒体环境运动研究

Thisarticledescribeshowtheenvironmentisasignificantpartoftoday 'sworld。Themediahasthe responsibilityofeducatingtheaudienceabouttheprevailingenvironmentalissuessuchaspollution, globalwarming，andclimatechangeastheythreatenthehumankindandsustainabledevelopment。Environmentalcampaignsplayamajorroleincreatingawarenessaboutenvironmentalissuesandits adverseeffectsonpeople。Thisarticleexaminesthecontentofenvironmentalcampaignsintraditional andsocialmedia。Italsointendstofindouttheimpactofthosecampaignsontheenvironmental awarenessofdifferentcross-culturalsectionsofpeople。ThearticleisdesignedbasedontheTheory ofPlannedBehaviouraccordingtowhichhumanactionisguidedbyanumberoffactors。Afew centralizedsocialmediacampaignstogetherwithselectedcampaignsonradio，printandtelevision were > takenfor thestudy。Todeterminetheeffectivenessandimpactof thesecampaigns，content analysisandsurveyswereconducted。Thefindingsrevealedthatthecampaignshadmanypositive benefitsandanumberoffactorswereinfluencingthepromotionofenvironmentalawareness。The studytestedafewfactorsbasedoncommunicationtheoriesanddiscussionsweredrawn。关键词意识，环境运动，影响，社会媒体，传统媒体

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Int. J. E Politics

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