https://researchopenworld.com/choosing-a-hair-consultant-a-mind-genomics-exploration-in-the-realm-of-beauty/#

Abstract

We present an approach to understanding how to create a consulting business for a personal service, in this case hair beauty. The approach uses experimentation, in the form of systematically varied ideas (Mind Genomics.) The strategyis to expose respondents to combinations of services, identify which particular ideas in the combination ‘drive’ positive reactions, and then focus on those ideas in communication. Rather than asking respondents, Mind Genomics works with combinations, presented rapidly, forcing the response to be intuitive, rather than considered. Mind Genomics reveals new-to-the-world groups of consumers, mind-sets, who respond to different messages in communications, and identifies individuals with these mind-sets through a PVI, personal viewpoint identifier.