Impact on Job Satisfaction and Organizational Pride through Evaluation of Perceived Organizational CSR: A Structural Equation Modelling

Abstract

The purpose of current study is to identify the influence of liking of advertisement, message credibility and corporate culture fit on job satisfaction and organizational pride with evolution of organizational perceived CSR engagement as a mediator between them in the manufacturing sector Pakistan. Total of 298 responses were picked for the final analysis. SPSS and AMOS are used to get the results regarding Structural Equation Modeling as well as Confirmatory Factor Analysis. Results demonstrated that liking of advertisement has a significant relationship with job satisfaction and organizational pride. Message credibility also influences job satisfaction, but it depicts insignificant relation with organizational pride. Moreover, corporate culture fit shows no positive relationship with job satisfaction, however, has a significant impact on organizational pride. Moreover, perceived CSR engagement mediates between all the observed variables. This research considers a broader approach in order to identify the role of perceived organizational CSR engagement as a mediator for all mentioned variables on the back of growing Pakistan economy. For studies in future other scholars can get facilitation from it. Moreover, this research represents unique evidences as well as literature which are supported with theories of observed variables. The value is examined in context of sector of manufacturing of Pakistan.