Moroccan Companies in Africa: Performances and Strategies

Abstract

Morocco places Africa at the heart of its strategic choices. It has never ceased to develop relations and partnerships with the countries of the continent. Which reflects its desire to become a major player in the development of Africa.This has encouraged Moroccan companies wishing to internationalize their activities to focus their strategies on investments in Africa.Therefore, the investments of Moroccan companies leaving to African countries are recording an increasing trend for several years.The objective of this article is, first, to highlight the regulatory framework put in place to frame and scale the activities of Moroccan companies in Africa, second, to analyze the evolution of trade between Moroccan companies and their African partners and finally, to determine the offensive strategies used by these companies to consolidate their markets in Africa.