Decolonizing the Sneaker: Sneaker Customization and the Racial Politics of Expressive Popular Culture

IF 2.5 3区 教育学 Q2 HOSPITALITY, LEISURE, SPORT & TOURISM Journal of Sport & Social Issues Pub Date : 2022-04-19 DOI:10.1177/01937235221094035
Brandon Wallace, D. L. Andrews
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引用次数: 1

Abstract

Epitomized by the athletic sneaker industry's lucrative mining of Black bodies and Black culture, the colonization of the racial “Other” by the forces of Western consumer culture has become a defining feature of late capitalism. However, we propose that contemporary consumer culture also offers possibilities for everyday decolonizing practices, specifically those associated with sneaker customization. Drawing on 15 interviews with racially-marginalized sneaker customizers, we explored how individuals used sneaker customization to initiate critical and creative dialogues with the sneaker industry and other late colonizing forces. We found that participants used sneaker customization to assert their humanity through: signaling their personal/group identity; articulating political subversions and solidarities; and seeking to uplift disadvantaged communities. We conclude by encouraging sport scholars to critically engage the possibilities for decolonizing politics as infused within everyday popular cultural practices.
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运动鞋的非殖民化:运动鞋定制与表现性大众文化的种族政治
西方消费文化力量对种族“他者”的殖民已经成为晚期资本主义的一个决定性特征,这体现在运动运动鞋行业对黑人身体和黑人文化的有利可图的挖掘上。然而,我们提出当代消费文化也为日常的非殖民化实践提供了可能性,特别是那些与运动鞋定制相关的实践。通过对15位被种族边缘化的运动鞋定制者的采访,我们探索了个人如何使用运动鞋定制来发起与运动鞋行业和其他后期殖民势力的批判性和创造性对话。我们发现,参与者使用运动鞋定制来维护他们的人性,通过:表明他们的个人/群体身份;阐明政治颠覆和团结;并寻求帮助弱势群体。最后,我们鼓励体育学者批判性地参与融入日常流行文化实践的非殖民化政治的可能性。
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来源期刊
CiteScore
5.20
自引率
4.30%
发文量
11
期刊介绍: Journal of Sport & Social Issues is an indispensable resource that brings together the latest research, discussion, and analysis on contemporary sport issues such as race, media, gender, economics, drugs, recruiting, injuries, and youth sports. Using an international, interdisciplinary perspective, Journal of Sport & Social Issues examines today"s most pressing and far-reaching questions about sport, including: World Cup soccer, gay experience and sport, social issues in sport management, youth sports, sports subcultures. Always provocative, Journal of Sports and Social Issues presents a lively public discussion of the impact of sport on social issues from many perspectives.
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