Just Within the Limits of the Law: Minors from Consumers of Advertising to Creators of Advertising in Spain

IF 0.6 Q3 COMMUNICATION KOME-An International Journal of Pure Communication Inquiry Pub Date : 2019-01-01 DOI:10.17646/kome.75698.99

Ricardo Vizcaino-Laorga, E. M. Pastor, Isabel Serrano Maíllo

引用次数: 7

Abstract

Children have gone from being consumers of advertising to being creators of advertising. This article provides an overview of the different lines of research on advertising and minors in Spain over the last 10 years and uses it as a basis to argue that the concept of the minor needs to be clarified and multiple regulations need to be unified, which should also be applied to new trends (such as kidgamers and YouTubers). This study highlights the need to find, on a global level, more specialized research lines that are more relevant to current realities, such as the YouTuber advertising that kids are exposed to today.

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法律范围内:西班牙未成年人从广告消费者到广告创造者

孩子们已经从广告的消费者变成了广告的创造者。本文概述了过去10年来西班牙对广告和未成年人的不同研究，并以此为基础，认为未成年人的概念需要澄清，多种法规需要统一，这也应该适用于新的趋势(如儿童游戏玩家和youtuber)。这项研究强调了在全球范围内寻找更专业的研究方向的必要性，这些研究方向与当前的现实更相关，比如孩子们今天接触到的youtube广告。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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来源期刊

KOME-An International Journal of Pure Communication Inquiry COMMUNICATION-

CiteScore

1.20

自引率

28.60%

发文量

审稿时长

15 weeks

期刊介绍： KOME is a theory and pure research-oriented journal of communication studies and related fields. Therefore theoretical researches and discussions that help to understand better, or reconceptualize the understanding of communication or the media are its center of interests; being either an useful supplement to, or a reasonable alternative to current models and theories. Given the connection between theory and empirical research, we are open to submissions of empirical papers if the research demonstrates a clear endorsement of communication and media theories. We are also committed to the ideas of trans- and interdisciplinarity and prefer topics that are relevant for more than one special discipline of social sciences. Articles published in KOME should represent the diversity that comprises the study of communication and related disciplines, regardless of philosophical paradigms and in favor of methodological pluralism. KOME encourage the use of non-sexist language in research writing.