Media representations of social ideas in the digital age

Abstract

The article discusses ways of implementing media representations of social ideas in the realities of the digital age. The features of the digital model of society as one of the versions of post-industrial transit are presented. The urgency of revising the problematic of media representations of ideas in the context of modern world development due to the unprecedented pluralism of tools for the practical implementation of intellectual constructs in the coordinates of social life is substantiated. The article analyzes and identifies tendencies of a qualitatively different sense-formation of the content of ideas through visualization methods and economic technologies rooted in consumer and performance societies. It is proved that in addition to the directly perceived reality, virtual reality and the world of simulacra have formed in the digital world. A high degree of possible distortion of the meanings originally embedded in social ideas during their perception and interpretation by target audiences is noted. The high role of new mass media has been demonstrated, which also allows powerful actors to form discourses and formulate an urgent agenda in national spaces. The possibilities of social networks and blogs in the construction of society and the implementation of ideological transformations are highlighted. The concept of «media representation» is proposed as one of the strategies of powerful actors used for the cognitive-discursive construction of the world. The emphasis is made on the ambivalent role of media representation technologies of ideas in those empirical contexts that are not yet in the «digital» belt of social opinion. In conclusion, generalizations are presented that constitute the theoretical and methodological basis for the subsequent study of media representations of social ideas in the digital age.